Devoted to online marketing, viral marketing, and web marketing

In a recent interview Max Kalehoff asked Oliver Luckett, co-founder of Revver, about the company and his thoughts on the democratization of online video.

When Luckett was asked concerning the difference between Revver and other video platforms was, he said this:

"We're not a portal, but instead we have embraced the distribution and monetization of content through very powerful tools. With that comes responsibility for screening, and ensuring no copyright infringement. Humans watch over the network, and request more information on ownership of content, or refuse it. It's important to build and nurture the relationship with the creator."

I do like this better than YouTube, who just says something like 'we let the community police the network.'

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