TheAlphaMarketer: What Not To Do Archives

What Not To Do Archives

Dec12	Major League Baseball Substance Abuse Scandal and Negative Publicity Gary Bourgeault December 12, 2007 Know More: What Not To Do 12yearold, What Not To Do The Major League Baseball substance abuse scandal is an important lesson in how not everything can handled by positive spin. The results of the 20-month investigation by former Senate majority leader George Mitchell is scheduled to be released on December... Continue Reading Posted at 3:09 PM \| Permalink \| Comments
Apr22	Ticketmaster Sues eBay's StubHub for Wrongfully Obtaining and Auctioning Premium Seats Gary Bourgeault April 22, 2007 In what looks like an increasing frustration by Ticketmaster with sellers in the secondary market "interfering" with their exclusive business deals, it has responded by filing a number of lawsuits this week, culminating with eBay's StubHub.The suit alleges that StubHub... Continue Reading Posted at 4:22 PM \| Permalink \| Comments
Nov 7	Every Page is Becoming Your Homepage Gary Bourgeault November 7, 2006 While there is a lot of discussion about what should or shouldn't be on a homepage of a web site. How fast or slow can it be allowed to load, should we have two option; one for high speed access... Continue Reading Posted at 6:21 PM \| Permalink \| Comments
Nov 5	Tim Berners-Lee getting screwy - wants to save the Web from Dangerous Bloggers Gary Bourgeault November 5, 2006 Tim Berners-Lee, credited with "founding" the Internet in the early 1990s, recently said in a speech at the Massachusetts Institute of Technology (MIT) that if the Internet is left to evolve unchecked, "bad phenomena" will pretty much make it useless.... Continue Reading Posted at 6:52 PM \| Permalink \| Comments
Nov 4	Starbucks admits to losing laptops with worker data Gary Bourgeault November 4, 2006 Starbucks, after two months of looking for them, has admitted that they can't find four laptop computers, including two that have private information of 60,000 of their former or current U.S. employees. Included with the personal data are the names,... Continue Reading Posted at 1:58 PM \| Permalink \| Comments
Oct13	Online Retail Companies Making Huge Email Mistakes Gary Bourgeault October 13, 2006 A survey by EmailDataSource.com found that out of 355 retail websites, a large number of them have failed tremendously in managing and delivering their email campaigns. The greatest failure has been in responding to email signups themselves. An amazing 33%... Continue Reading Posted at 8:53 PM \| Permalink \| Comments
	Jury awards $11.3M over Internet posts Tips on how to decrease online shopping cart abandonment Don't try to impress - simplify Is Facebook making another big mistake? 5 Multiple traffic strategies: The best protection for your online business 13 ways to fight the recent Google AdWords changes - Part 4 13 ways to fight the recent Google AdWords changes - Part 3 13 ways to fight the recent Google AdWords changes - Part 2 13 ways to fight the recent Google AdWords changes - Part 1 AOL fires CTO Maureen Govern and two others over Privacy Fiasco Online Marketing and the "Next Big Thing" Competitors' activity doesn't necessarily mean success! Will Earthlink survive? Learning from the recent Google deal with MySpace British online banking falling way short Google finally gives answers on click fraud Brand value is built through experience - Not Exposure! Answer this question on every page of your site! One time not to use an Ad Tracker Don't fall into this rut! Reciprocal links and reciprocal articles: They're the same thing! The AOL customer service nightmare continues Is MySpace even worth the trouble? One thing that can really paralyze your efforts Set specific deadlines for actions, not results Quit trying to beat the system or always looking for a shortcut Higher conversion rates in your Email campaigns Sifting through the Information Maze The big companies continue to create commodity services The one Web site area not to experiment with More PDF download tips Google learns a hard lesson with its Video service Eliot Spitzer needs to be put on trial Can Google compete with its current business culture? U.K. Web-based companies fail at customer service Search engine companies should stay with what they know Don't follow the herd: A quick look at e-mail Google is being sued over child porn payments Why YouTube and MySpace hit the Internet holy grail One Google Adwords mistake to avoid

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