TheAlphaMarketer: Web 2.0 Archives

Web 2.0 Archives

Apr27	Online Marketing, Second Life, Virtual Worlds Gary Bourgeault April 27, 2007 Know More: Web 2.0 2.0, Web 2.0 A report by Gartner says that those that are active Internet users, 80 percent will have a "second Life" in some virtual world by the end of 2011, but not necessarily at Second Life.“The collaborative and community-related aspects of these... Continue Reading Posted at 1:16 PM \| Permalink \| Comments
Apr26	Joost Adds 31 Major Advertisers to its Growing Business Gary Bourgeault April 26, 2007 Joost has landed a series of three-month contracts with 31 large brand marketers. Some of the big names are Coca-Cola (KO), General Motors (GM), Nike (NKE) and Proctor and Gamble (PG). Talking about the type of advertising offered, David Clark,... Continue Reading Posted at 1:34 PM \| Permalink \| Comments
Apr15	Brazilian Airline Sets Up in Second Life Gary Bourgeault April 15, 2007 The largest airline carrier in Brazil has now landed in Second Life as it announced that it will become the first airline to promote itself there through flights within the virtual world that align with their real world service. Brazil... Continue Reading Posted at 4:24 PM \| Permalink \| Comments
Apr 1	More Three-Dimensional Shopping Experimentation Needed Gary Bourgeault April 1, 2007 At the Virtual Worlds Conference this week in Manhattan, as the talk went on, it was discovered that pretty much every problem that regular marketers face online like better ways to measure engagement, frequency and ROI, are also very much... Continue Reading Posted at 7:06 PM \| Permalink \| Comments
Feb 4	iVillage Putting On Second Life Fashion Show Gary Bourgeault February 4, 2007 With Fashion Week in New York about to begin, iVillage, an NBC Universal (GE) property, has decided to put on a fashion show in the virtual world 'Second Life.' The show will be put offered Monday.Looking to find Web users... Continue Reading Posted at 4:06 PM \| Permalink \| Comments
Nov14	Digg CEO Jay Adelson says Company not for Sale Gary Bourgeault November 14, 2006 In an interview with Forbes.com, Digg CEO Jay Adelson said that the company wasn't for sale. When asked if Digg was for sale, Adelson responded: "No. Digg is not for sale. Our focus is entirely on execution. The only way that... Continue Reading Posted at 6:04 PM \| Permalink \| Comments
	Yahoo CEO Terry Semel says Online Advertising Growth Underestimated YouTube Starting to Face User Backlash Disney's Internet Strategy Excelling News corp. to Invade Japan with MySpace Social Networks will Fragment for Years Ahead Welcome to Mass Media GooTube Video ad market growing steadily Wendy's "Molly Grows Up" scoring big on YouTube Does it matter if teens are leaving MySpace? Going Viral and not becoming a One Hit Wonder Six Apart introduces private blogging tools COCA-COLA dipping its feet into the viral marketing world Anheuser-Busch Internet entertainment network Bud.TV already coming under fire Joint Economic Committee may try to tax Virtual World Economies European Union trying to regulate video-sharing websites It's about the community being the carrier Why not Produce your own Internet Niche TV Channel? Study says 20% of online advertisers going viral this year Viral Marketing and doing the unexpected YouTube's demographic is changing: Is yours? Online activity is a reflection of Offline life Break out of the Viral Marketing Rut The Strength and Limitation of Behavioral Targeting The state of the online ad business - Part 4 The state of the online ad business - Part 3 Breaking out of traditional marketing think Did Lonelygirl15 teach us anything? In video viral marketing we must play by the rules of entertainment YouTube enters partnership with Warner Music Group Traditional media companies increasing their share of online advertising dollars Is Facebook making another big mistake? NBC Universal ready to launch new video clip site Go Deeper with your Viral Marketing Blogs growing fast in impact but slower in RSS More insights into viral marketing Revver offers measureable results to online video creators Some Facebook users rebel against changes Viral Marketing: People are waiting to spread the Experience The Growing Advertising Opportunity for Bloggers! U.K. online advertising expanding fast!

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