TheAlphaMarketer: Viral Marketing Archives

Viral Marketing Archives

Jul25	Video Star Randy Pausch of the "Last Lecture" Dies at 47 Gary Bourgeault July 25, 2008 Know More: Viral Marketing last lecture randy pausch, pausch last lecture, randy pausch, randy pausch blog, randy pausch dead, randy pausch death, randy pausch died, randy pausch dies, randy pausch the last lecture, randy posh, randy pouch, the last lecture The man behind the inspirational video that went viral on the web, Randy Pausch, succomed to pancreatic cancer today at the age of 47. Pausch became widely known from his video called the "Last Lecture," on what somone would say... Posted at 1:48 PM \| Permalink \| Comments
Mar12	Ashley Alexandra Dupre - already an Internet Star Gary Bourgeault March 12, 2008 The unfolding story of the fall of New York Governor Eliot Spitzer, is the story of the two people involved with the scandal, and how their lives are about to change forever. One is going down, and the other going... Continue Reading Posted at 9:08 PM \| Permalink \| Comments
Sep 9	Getting Better Return on Investment from Viral Campaigns Gary Bourgeault September 9, 2007 A recent report from Jupiter Research shows consumers don't take to viral marketing in the way that may have been thought. The study shows only around 15 percent of viral campaigns lead to consumer purchases.While it's nothing new to understand... Continue Reading Posted at 4:18 PM \| Permalink \| Comments
May14	CBS Learns its Can't Make People Come to One Site Gary Bourgeault May 14, 2007 CBS (CBS-A) had hopes that its Innertube initiative last year would draw a large amount of viewers to the site to watch their TV fare. It hasn't worked. They found out that they can't force people to come to one site.The major... Continue Reading Posted at 1:59 PM \| Permalink \| Comments
Mar 5	Viral Campaigns Proliferating Gary Bourgeault March 5, 2007 A recent study that reviewed about 3,000 viral campaigns through 800 advertisers found that viral video is growing strongly and a lot of that growth is through big companies you wouldn't think would be doing it. For example, there are... Continue Reading Posted at 2:47 PM \| Permalink \| Comments
Jan 9	Kleenex Gets it Half Right on Their "Let it Out" Site Gary Bourgeault January 9, 2007 Kimberly-Clark (KMB) launched a smart marketing campaign recently that features spots that show people telling short stories that tug on the viewers emotions. Of course the whole idea is that as you listen to touching stories, you need your Kleenex on... Continue Reading Posted at 2:30 PM \| Permalink \| Comments
	Everybody's Doing It: A Poor Reason for a Viral Campaign Proctor & Gamble's Mockumentary a Wild Viral Success! The Blendec Viral Marketing Success Make it Simple and Easy to Pass on Your Viral Content The More the Internet Changes the More the Message Stays the Same AOL Chief Being Replaced by NBC's Randy Falco Digg CEO Jay Adelson says Company not for Sale Empower to Handle Problems on the Spot Buick and Tiger Woods go Viral on YouTube Some Lessons from Borat! on Viral Marketing JVC Recruiting Consumers to Promote Everio Camcorder Verizon in talks to bring YouTube to Cell Phones - Does anybody care? Two things we must do if we have an Advertising Model We must Understand our Target Audience Welcome to Mass Media GooTube MarketingSherpa bought by MEC Labs Group 3 Reasons why Viral Campaigns Fail Video ad market growing steadily Marketers ready to tackle social networking sites BMW's Mini Drives Viral Email Success Wendy's "Molly Grows Up" scoring big on YouTube Going Viral and not becoming a One Hit Wonder Let's see! I'm going to watch Online TV Channel 102,657 tonight Chevrolet launches Viral Campaign COCA-COLA dipping its feet into the viral marketing world Will new audio-signature technology ruin YouTube? It's about the community being the carrier Viral is how deep you go; not how wide Study says 20% of online advertisers going viral this year Viral Marketing and doing the unexpected Why some Viral Campaigns fail Brand and Content are Morphing into one Experience The Answer to this Question is what Marketing is all about Online activity is a reflection of Offline life Forrester official says viral marketing could end Social Networking sites Facebook to Introduce new Ad Unit Break out of the Viral Marketing Rut Is the customer becoming too powerful? Amazon introducing new tools for online marketers Why humor and fun is still No. 1 - in online marketing that is or four elements of the successful viral campaign

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