Video Marketing Archives

Jul12
Lionsgate Invests in Video-Sharing Website
Lionsgate has invested in video-sharing website Break.com in a deal that will enhance the company's distribution capabilities on the Internet.Citing sources close to the deal, Globe and Mail said that Lionsgate, and independent film studio, has traded close to $20...
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Jul 8
Will Fans Save the Music Industry?
The move by some in the entertainment industry to put music videos online and allow the fans to remix them offers the music industry a way to extend the life of the music video, which usually lasts for about six... Continue Reading
Jul 7
Online Professional Video Ad Spending Projected to Grow Much Faster than User-Generated Video
The overall ad spend with online video was an anemic $410 million in 2006, but that is projected to change in a big way over the next four years.Growth projections have differed as various companies have searched out how quickly... Continue Reading
Jul 3
Online Video Lessons from ABC.com's CMA Music Festival
The plan by ABC (DIS) to air a ton of additional video content related to the popular CMA Music Festival, to me is a great idea. The festival ran from June 7-10.The media company will present, via its ABC.com site,... Continue Reading
Jul 2
Battle For End-User Control Topic at Omma Video Panel
There was quite a disagreement at an OMMA video panel talking about end-user control of the video experience.The comment by Karin Gilford, vice president and general manager, Yahoo Entertainment underscores the problem with web video at this time. She said... Continue Reading
Jul 1
TV Guide Launching Online Video Awards
TV Guide announced that it's launching a new online award program to recognize "the best and most innovative professional video programming, created specifically for the Web," they said in a press release.With a reach of 73 million unique across all... Continue Reading
 


HBO Launching Short Film Series on the Web Today
Eisner's Vuguru Teaming with Dinosaur Diorama for Original Net Series
Online Video Usage in the U.S.
Pando Networks Now Offering Commercial Grid-computing Service for Video Sharing
Sam Raimi Creating Original Content for FEARNet
Warner Music Putting Video Archives Online
National Lampoon Launches National Lampoon Video Network
Venture Capitalists Starting to Question Online Ad Model
Joost Announces Addition of TBS, Sony Programming and NHL on Official Launch Day
Sony Creates Video-Sharing Site in Japan
Boomers Increasingly Consuming Online Video
WPP Invests in VideoEgg
Video Streaming Staying Short, but People Opening to Longer Video
ABC Adds New Features to its Online Video Player
"Lonelygirl15" Goes Product Placement
Where Broadband Development is Heading
Andrew Baron and Rocketboom Thinking of Charging for Shows
Online Video Viewing Statistics
Google CEO Eric Schmidt says Primary Strategy is Licensed Content
Animated New Yorker Cartoons Now Offered Ad-Supported
Where Video Producers Can Get Paid for Their Work
Veoh Offers New Social Features in its Relaunch
Brightcove Partners with Time and TV Guide
Fox TV Syndicating Video Content to Blogs and Web Sites
Ikea Will Pay You $5,000 to "Make Your Bed"
Make it Simple and Easy to Pass on Your Viral Content
The More the Internet Changes the More the Message Stays the Same
YouTube, NHL Strike Content and Advertising Partnership
AOL Chief Being Replaced by NBC's Randy Falco
Yahoo CEO Terry Semel says Online Advertising Growth Underestimated
YouTube Starting to Face User Backlash
Disney's Internet Strategy Excelling
Buick and Tiger Woods go Viral on YouTube
Some Lessons from Borat! on Viral Marketing
JVC Recruiting Consumers to Promote Everio Camcorder
Verizon in talks to bring YouTube to Cell Phones - Does anybody care?
We must Understand our Target Audience
Welcome to Mass Media GooTube
MarketingSherpa bought by MEC Labs Group
3 Reasons why Viral Campaigns Fail

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