Portals Archives

Dec 7
Walt Disney Co. Launching Branded Web Portal in UK
The Walt Disney Co. (DIS), in a move to take advantage of its brand, is launching a web portal in the UK, with the focus on young adults. Explaining the reasonsing behind using a web portal as a strategy, Cindy...
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Aug 7
Portals, Large General Content Web Sites Feeling Advertising Price Pressure
The choices, options and fragmentation of the online market has put pricing pressure on web portals like AOL and Yahoo!, along with newspaper sites like the Washington Post and the New York Times for their online advertising revenue. As recent... Continue Reading
Mar20
Portals are Still Growing Ad Revenue, What's Going On? - Part 7
What Do We Do Now?Last post we left off with me saying that our job at this time is to make sure that everything is set and ready for when the inevitable migration from portals begins. This migration will start... Continue Reading
Portals are Still Growing Ad Revenue, What's Going On? - Part 6
Why it's Good That Portals are Still FlourishingWhen it comes to portals, I for one am glad that they're continually doing well. The reason why it's important is that they are the most known online brands in the world at... Continue Reading
Portals are Still Growing Ad Revenue, What's Going On? - Part 5
What does all of this mean to online marketers? We've been talking about the growth of portals and why portals for now  will continue to grow. Now let's tie it into online marketing and what it means for us.Does this... Continue Reading
Portals are Still Growing Ad Revenue, What's Going On? - Part 4
3 Reasons Why Ad Spending is Growing on Portals We've been talking about the reason why people visit portals, now let's take some time to understand why companies in general prefer to market on them so strongly.There's probably three main... Continue Reading
 


Portals are Still Growing Ad Revenue, What's Going On? - Part 3
Portals are Still Growing Ad Revenue, What's Going On? - Part 2
Portals are Still Growing Ad Revenue, What's Going On? - Part 1

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