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Online Demographics Archives
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Jun18
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Mar31
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In a somewhat stunning report by Mintel, it was discovered that only 33 percent of consumers between the ages 0f 18-34 use online banking services. It's amazing to think that this demographic largely is still banking the way their parents...
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Dec 2
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With the recent data showing that both YouTube and MySpace are now catering to audiences 35 and older, it's not surprising that they've started to gravitate toward Facebook as their online community of choice.Among young people between the ages of...
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Nov17
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Clickz has a good article on how broadband users have been characterized as "one homogenous group of people," or as we also talk about here - a mass audience - and talks about a study that shows the opposite is true. The...
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Nov11
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An interesting study by Doubleclick revealed a few important insights into the major factors in what the key influencers in the decision-making process for consumers are. In the vaction and travel industries, and all the related services like hotels and...
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Nov 6
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Starting only two years ago, Adbrite set out to bring large brand marketers together with niche Web sites, while charging weekly rates instead of per-click. They have exploded in growth, now having a network of over 28,000 publishers and brand...
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Yahoo, Beliefnet Partner in Online Personals
MarketingSherpa bought by MEC Labs Group Facebook's Challenge Chase taking aim at Hispanic market Does it matter if teens are leaving MySpace? Second Life traffic continues to soar: Is that good? Chevrolet launches Viral Campaign A Lesson from AOL's Continual Identity Problem Moms online are a huge potential market Are you an ethical spammer of your opt-in email customers? Looking at Niche Marketing from another angle MySpace users are getting older! Facebook to Introduce new Ad Unit The Strength and Limitation of Behavioral Targeting Is Facebook making another big mistake? 8 Rich Media Secrets that will increase your Profits Rich media: The other side of the Story Miller launches online campaign to promote Icehouse Beer The current state of podcasts, RSS feeds and blogs Online Marketing and the "Next Big Thing" U.K. online advertising expanding fast! Obsess over your Target Audience Internet news used as supplement more than main source Online activity across age groups Online community for boomers launched Job related sites appeal to one-third of Europe's online users FCC report says Broadband Subscriptions growing fast Over 25% of UK internet users blog College student behaviors and preferences Online Radio growth going strong Bloggers are devouring online news Suspect report released about Internet and "Mass Media" FIFA World Cup driving record web traffic Online U.S. adult usage growing |
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