TheAlphaMarketer: Online Community Archives

Online Community Archives

Mar22	Canceling Jericho: The Problem with Online Noise Gary Bourgeault March 22, 2008 Know More: Online Community CBS, Jericho, Online Noise, Quarterlife, Snakes on a Plane, Viral Communication The canceling of Jericho by CBS (NYSE: CBS-A) underscores the problems that a lot of online noise provides for content providers. As mentioned on ReadWriteweb, other similar situations have presented themselves; like Ron Pauls' presidential bid, "Quarterlife," and one I've... Continue Reading Posted at 1:01 PM \| Permalink \| Comments
Jan27	An Interview with Lee Siegel raging "Against the Machine" Gary Bourgeault January 27, 2008 In an interview by Jeff Trachtenberg of the Wall Street Journal with the author of "Against the Machine: Being Human in the Age of the Electronic Mob," Lee Siegel, he gives some interesting, contrarian views as to the value of... Continue Reading Posted at 10:03 PM \| Permalink \| Comments
Jan25	Recent Digg Rebellion - and does their Community have any Value? Gary Bourgeault January 25, 2008 When Digg recently changed their algorithm in order to combat the same users putting everything up on their front page, those predominant users made a fuss about it, as they have in the past.Some of these heavy Digg users recently... Continue Reading Posted at 8:07 PM \| Permalink \| Comments
Sep10	Facebook to Reveal Business Model in Near Future Gary Bourgeault September 10, 2007 Lou Young from zdnet.com talked to Peter Thiel, one of the investors in Facebook , as well as a board member, at the Singularity Summit 2007. Thiel told Young at this time Facebook is at about the break even place,... Continue Reading Posted at 5:29 PM \| Permalink \| Comments
Apr19	Mattel and Barbie Taking it to the Bratz Gary Bourgeault April 19, 2007 The battle for the hearts of girls and their dolls is ramping up as Mattel has launched a new online community for girls and their Barbie dolls called BarbieGirls.com.The new Mattel site features an online community where girls can create... Continue Reading Posted at 10:33 PM \| Permalink \| Comments
Mar 1	USATODAY.com Opening Up Web Site for Users Gary Bourgeault March 1, 2007 The USATODAY.com Web site is adding a lot of changes to make the site more interactive and user-friendly. Their goal, according to their posting , is to create an online community centered around the news, "one that connects readers to... Continue Reading Posted at 6:56 PM \| Permalink \| Comments
	Scripps Networks Decides to Build its Own HGTV Online Community Lycos Creates 'Mix' to Add Video from Outside Sources Nascar.com Redesigned, Adds 3-D Hearst Magazine Buys Teen Online Community The More the Internet Changes the More the Message Stays the Same Digg CEO Jay Adelson says Company not for Sale Yahoo CEO Terry Semel says Online Advertising Growth Underestimated YouTube Starting to Face User Backlash Disney's Internet Strategy Excelling Tapping the Power of Niche Online Communities MySpace gets 82% of Social Networking Visits Ad:Tech Panel says it's Possible for Brands to not use "Traditional" Media Social Networks will Fragment for Years Ahead Verizon in talks to bring YouTube to Cell Phones - Does anybody care? Yahoo, Beliefnet Partner in Online Personals Euro's David Jones wants to Take Back Creativity from Consumers Marketers ready to tackle social networking sites Facebook's Challenge Will YouTube just become an online DVR? Does it matter if teens are leaving MySpace? GM joins Second Life, sets up Motorati Island Was YouTube's strategy intentional? Will new audio-signature technology ruin YouTube? It's about the community being the carrier Why did Google's Eric Schmidt meet with News Corp. Execs? Why you want fans and not just eyeballs Understanding the forces that build an online community Is "engagement" really a myth? The offline world and online world are becoming one Why a Niche is the Marketing MySpace users are getting older! Google said to have made $1.6 Billion offer for YouTube Study says 20% of online advertisers going viral this year People want Retail Internet to be more like Real Life Online activity is a reflection of Offline life Forrester official says viral marketing could end Social Networking sites Facebook to Introduce new Ad Unit Why humor and fun is still No. 1 - in online marketing that is or four elements of the successful viral campaign The state of the online ad business - Part 3 Breaking out of traditional marketing think

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