TheAlphaMarketer: Online Advertising Archives

Online Advertising Archives

Jun 5	Microsoft's Steve Ballmer on the Future of Internet Advertising and Content Gary Bourgeault June 5, 2008 Know More: Online Advertising Digital Content, Digital Future, Future of Magazines, Future of Media, Future of Newspapers, Microsoft, Monetizing Web Content, Steve Ballmer, Yahoo Microsoft (Nasdaq:MSFT) CEO Steve Ballmer talked with editors at the Washington Post recently on a number of topics, including the future of Internet advertising and content, technology, media, Google's move toward the mobile-phone market and Yahoo. I want to focus... Continue Reading Posted at 3:28 PM \| Permalink \| Comments
Apr20	Walt Disney Again Biggest Online Spender of Entertainment Companies Gary Bourgeault April 20, 2008 Nielsen Online reports that the Walt Disney Co. (NYSE:DIS) is once again the biggest investor in online ads among entertainment companies, as in February, they accounted for 46.8 percent of all online spending from the sector.This confirms Disney's continual push... Continue Reading Posted at 8:44 PM \| Permalink \| Comments
Mar 6	NBC Research Shows Online Ads Better Than TV Ads Gary Bourgeault March 6, 2008 Using a survey of NBC Rewind viewers, the results found that ads that were streamed online in connection to full-length episodes, were more favorable to those watching them, and they were more apt to interact with them. Respondents added they... Continue Reading Posted at 3:44 PM \| Permalink \| Comments
Feb23	Is the New Business Model by TheStreet.com a Good Move? Gary Bourgeault February 23, 2008 For TheStreet.com, their chief revenue generator in the past has been a subscription model. Now they're increasingly moving toward an ad model to drive revenue growth.The company says they want to reach the "mass consumer market" more, and so are... Continue Reading Posted at 3:14 PM \| Permalink \| Comments
Feb 2	The Super Bowl and Internet Activities Gary Bourgeault February 2, 2008 According to a comScore's annual Super Bowl survey, those watching the game plan to have a significant presence online before, during and after the game.A full 82 percent said they plan on going online before the game, another 61 percent... Continue Reading Posted at 4:22 PM \| Permalink \| Comments
Jan27	Online Newspapers Enjoying Record Audiences, but Revenues Slowing Gary Bourgeault January 27, 2008 The ongoing migration and focus of print newspapers to digital newspapers is continuing to pay off in relationship to visitors, as in 2007, the industry enjoyed an overall growth of unique visitors to their online websites, increasing by 6 percent for... Continue Reading Posted at 4:26 PM \| Permalink \| Comments
	Entertainment Ads Perform Better with Rich Media We Need to get rid of our Fear of Trying Different things in Online Marketing Storm Seasons Upon Us, We also Need to be Prepared for a Financial Tsunami CBS Invests in TicketReserve Canadian Online Ad Revenue Increases 80 Percent in 2006 BlueTie Launching New Web-based Software Ad Model Search Engine Text Ads Aren't Going Away Anytime Soon New Ad Revenue Share for Game Developers Large U.S Companies Slow to Adopt Internet Advertising - Not Smart The Internet Changing Retail Even More Internet Advertising Continues Record Growth for 8th Straight Quarter AOL Chief Being Replaced by NBC's Randy Falco Ad Executives say Behavioral Targeting Most Effective Online Yahoo CEO Terry Semel says Online Advertising Growth Underestimated The Three Major Concerns of Online Shoppers One Thing that's Holding Back Online Advertising Buick and Tiger Woods go Viral on YouTube News Corp. says Fox Interactive should break even in 2007 JVC Recruiting Consumers to Promote Everio Camcorder Every Page is Becoming Your Homepage Google Venturing into Newspaper Ad Market Two things we must do if we have an Advertising Model AdBrite now offering Auction model for its network Euro's David Jones wants to Take Back Creativity from Consumers MarketingSherpa bought by MEC Labs Group Amazon launches new beta - Tapping into growing online ad market 3 Reasons why Viral Campaigns Fail Ask.com knocks out rivals, lands Lycos deal The Difference between B2B and Consumer Marketing Is "Evil" AOL turning around? Marketers ready to tackle social networking sites BMW's Mini Drives Viral Email Success Mazda ramping up its online video campaign Wendy's "Molly Grows Up" scoring big on YouTube Chase taking aim at Hispanic market Chevrolet launches Viral Campaign Online success helps Meredith Corp. increase profits General Motors to Boost Digital Ad Spending What will YouTube become? Controversial study shows Web membership sites more valuable to marketers

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