TheAlphaMarketer: Metrics Archives

Metrics Archives

Apr27	The NFL Draft and what Data are Telling Us Gary Bourgeault April 27, 2008 Know More: Metrics Analyzing Data, Applying Data, Applying Metrics, NFL Draft, Using Data, Warren Buffett One thing I really liked about the NFL Draft this year was the way teams hired for specific needs and fit, even though more talented and higher rated players were available, as mentioned here.What's impressive about all professional sports drafts... Continue Reading Posted at 1:50 PM \| Permalink \| Comments
Jan 4	Des Moines Register poll versus the CNN-Opinion poll - A Lesson in Checking Motives Gary Bourgeault January 4, 2008 Revisting the CNN-Opinion poll for the Iowa Caucus we talked about recently, the results confirm what we talked about as far as not being naive about data offered to us.Here's what was said: "First, the Des Moines Register poll shows... Continue Reading Posted at 4:46 PM \| Permalink \| Comments
Nov 7	Audience Measurement the Key to Online TV Success Gary Bourgeault November 7, 2007 A panel of media executives at the adtech conference in New York talked about what's happening in the industry pertaining to the changing media landscape.While the talk was about the obvious changes that have resulted in a multi-platform distribution system, it isn't... Continue Reading Posted at 8:00 PM \| Permalink \| Comments
Sep11	Ad Spending in U.S Flat in First-Half Gary Bourgeault September 11, 2007 TNS Media Intelligence reports advertising in the U.S. for the first-half fell slightly from a year earlier. While drops in newspaper and broadcast television dropped, gains by magazines and Internet advertising made up for it, as the overall spend decreased... Continue Reading Posted at 9:51 PM \| Permalink \| Comments
Aug 5	Does Innovation and Change Destroy the Chance at Universal Online Measurement Standards? Gary Bourgeault August 5, 2007 In a post called "Defining the New Media Currency," adtechblog talks about a panel at Chicago '07 that discussed the idea of the need for new "universal currency" for measurement online.Charlie Buchwalter, SVP Industry Solutions, believed an industry standard of... Continue Reading Posted at 4:42 PM \| Permalink \| Comments
Jul 9	Quantcast Adding Free Web Video and Widget Measurement to Service Gary Bourgeault July 9, 2007 Quantcast co-founder and CEO Konrad Feldman says that the company is adding video and widget measurement to their free service in reponse to the extraordinary growth in those applications."Given the parallel explosion in widget use, the mandate is clear: If... Continue Reading Posted at 10:48 PM \| Permalink \| Comments
	Survey Shows Web Analytics not Understood by Companies Nielsen/NetRatings Going Ahead with Media Rating Council Accreditation Audit Nielsen//NetRatings Launches Web Video Measurement Service Key Metrics of Second Life Internet Advertising Continues Record Growth for 8th Straight Quarter MarketingSherpa bought by MEC Labs Group Personalized and targeted email campaigns greatly increase results Online success helps Meredith Corp. increase profits MySpace users are getting older! Google, Yahoo frontrunners in Local Search Explosion Some thoughts on Click Fraud 4 Steps to online success Boeing Cancels Expensive In-Flight Internet Access Service Saturday still has highest email open rates E-mail and Targeting Customer Behavior comScore study shows online spending will grow to $170B in 2006 Suspect report released about Internet and "Mass Media" ZenithOptimedia says Internet most significant contributor to worldwide advertising growth FIFA World Cup driving record web traffic Bob Coen says online ad spending will be more than expected Kefta offers an excellent customized customer solution Beyond SEO or what do you want your visitor to do? - Part 2 Beyond SEO or what do you want your visitor to do? Move on quickly if it doesn't work Online newspaper ad revenue up 35 percent Broadband Market Still Poised for Growth Remember the personal touch IAB/PwC Report Online Advertising Continues to Soar Tell them don't, and they'll do it! Google gains market share for 9th straight month Internet usage stats worldwide Mobile marketing convergence is almost here One of the customer traits all online marketers need to know Are your keywords performing great for you? Measure your Return on Investments Citibank's, Mark Ingall predicts potential Internet advertising decline Internet is taking a much larger role in users major life decisions Where the Mobile market is growing the fastest One of the real secrets to online marketing success

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