TheAlphaMarketer: Marketing Secrets Archives

Marketing Secrets Archives

Jul11	Guillermo del Toro on Making DVDs and the Value to Marketers Gary Bourgeault July 11, 2008 Know More: Marketing Secrets Behind the Scenes DVD, DVD Interviews, Guillermo del Toro, Marketing Documentary, Marketing DVD, Marketing Your Process, Marketing Yourself We've touched a little in the past on thealphamarketer on using DVDs to offer your real fans an opportunity to get everything they can get their hands on concerning what you offer.One thing to understand about people once they use... Continue Reading Posted at 6:30 PM \| Permalink \| Comments
Jul11	Viral Buzz from Jennifer Hudson Photo Touch-up on Debut Album Gary Bourgeault July 11, 2008 The enormous amount of publicity Jennifer Hudson has received over her photo on the cover of her self-named debut album, has been extraordinary. It immediately generated the question of whether it was done intentially in my mind. If it was,... Continue Reading Posted at 3:33 PM \| Permalink \| Comments
Jul 2	Seth Godin and Marketing Outside the Norm Gary Bourgeault July 2, 2008 One of the consequences of the world we live in today is an increasing array of choices offered us, which then turns into a time problem, as we don't have enough of it to give our attention to many products... Continue Reading Posted at 1:46 PM \| Permalink \| Comments
Jun21	Grandma's Marathon and Understanding Pricing Gary Bourgeault June 21, 2008 The annual running of Grandma's Marathon today generated the usual complaints about high prices to stay in hotel rooms. I talk more about that at the managersrealm blog in detail, on understanding why things must be priced like they are.What... Continue Reading Posted at 1:23 PM \| Permalink \| Comments
May21	Questions Online Marketers Must Ask Themselves Gary Bourgeault May 21, 2008 The announcement today that American Airlines (NYSE:AMR) is adding a $15 fee to the first bag of luggage, underscores the importance of looking ahead for online marketers, and seeing where significant cost increases could affect your business. In the airline... Continue Reading Posted at 11:52 AM \| Permalink \| Comments
May15	McDonalds, Dunkin' Donuts Giving Away Stuff Today Gary Bourgeault May 15, 2008 Why is it always news when companies announce they're giving away something for free? Because people love free stuff, no matter how big or small it is. To that end, Dunkin' Donuts and McDonalds (NYSE:MCD) are offering some free goodies... Continue Reading Posted at 10:49 AM \| Permalink \| Comments
	Is Ben & Jerry’s Free Cone Day Effective Marketing? Want more "Focused" Web Traffic? Here's How! How International Are You? Currency as a Marketing Tool Kenyan "Robert Cheruiyot" Wins Fourth Boston Marathon A Lesson from Danica Patrick and Her Historic IndyCar Victory How Daryn Kagan Gets Interviews for her Inspirational Web Site Is Starbucks "Pikes Place Blend" Strategy a Good One? Study Says Digital and Out-of-Home Media Platforms will Receive Huge Investment March Madness: A Potential Marketing Bananza Florida Power Outage was a Viral Event People are the Sheep, You Should be the Shepherd Hannah Montana, Wal-Mart, and Licensing Products How to Tap into Unrealized Revenue Streams British Rock Band "The Charlatans" Offering "You Cross My Path" as Free Download Past User-Generated Video Content Drives 20 Percent of Views in 2007 Revolution or Evolution - Which is Better? Marketing with Special Event Announcements - Jack Black and Baby No. 2 Travis Barkers' Alleged Death and the Power of Rumors True Selling is Getting People to take the Action You Want Are You Getting the Most out of Your Customers? Moby Shows Another Way to Market Online General Mills Pizza Recall and Performing Due Diligence Ben Mezrich, Rigged, and a Powerful Marketing Secret Disney and Marketing the "National Treasure: Book of Secrets" Drew Carey asks Girlfriend Nicole Jaracz to Marry Him - Marketing through Announcements Add a Twist to Your Existing Business and Make Another Fortune Doris Lessing and Building Powerful Reward Systems for our Best Customers Melinda England, Nude Photos and What the New World that Must be Understood The Powerful Success of McDonald's Monopoly Game Promotion The Power of Stealth Marketing - Wal-Mart Cuts Toy Prices Fox Business Network Launching "Sneak Peek" Microsite Matthew McConaughey and Camila Alves: Lessons from the Celebrity Rumor Mill Lessons from "National Talk Like A Pirate Day" Getting to the Point Quickly with Writing WPP Head Martin Sorrell Announces Another Internet Acquisition Coming Soon High School Musical 2 and Integrated Marketing Tips from Ira Glass - Storytelling - 2 Tips from Ira Glass - Storytelling 1 Virtual Goods and Pricing for Intention The Marketing Genius Behind the Andrew Keen Controversy

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