TheAlphaMarketer: Marketing Realities Archives

Marketing Realities Archives

Jun25	Heinz Pulls Homosexual Ad after Consumer Outrage Gary Bourgeault June 25, 2008 Know More: Marketing Realities Gay Marketing, Heinz Mayo, Homosexual Heinz, Homosexual Marketing, Marketing Mistakes, Social Commentary, Social Marketing Whoever decided to run the Heinz mayo ad in Britain was completely ignorant, and the record number of complaints from the male same-sex kiss, and calling one of the men "mum," shows how badly the company was off by using... Continue Reading Posted at 1:25 PM \| Permalink \| Comments
Apr25	Do You Have a Marketing Campaign in Place to Tap into Stimulus Refund Money? Gary Bourgeault April 25, 2008 We talked in early February about having marketing plans in place to tap into the huge amount of money becoming available to people in America through the economic stimulus in the near future. Today it was announced that the direct... Continue Reading Posted at 2:56 PM \| Permalink \| Comments
Feb 8	Prepare to Tap the Billions from Economic Stimulus Plan Gary Bourgeault February 8, 2008 With the economic stimulus plan going to be signed by President Bush soon, it is worth taking into consideration what this means for online marketers. The first checks are scheduled to be released in May, and the rest throughout the... Continue Reading Posted at 6:03 PM \| Permalink \| Comments
Jan13	Facebook Founder Mark Zuckerberg Finally Admits in Business to make Money Gary Bourgeault January 13, 2008 Every time a new online business seems to take off, the founders or owners attempt to make it like they're not in it for the money, and they're not going to intrude on users with ads. That also gets people... Continue Reading Posted at 4:11 PM \| Permalink \| Comments
Jan 2	Dueling Polls' Results and Internet Voodoo Gary Bourgeault January 2, 2008 The Iowa Caucus, set for January 3, is a good example of the caution we need when going over data that can make an impact on our marketing efforts.A current conflict in two different polls reveals a lot behind them.... Continue Reading Posted at 2:07 PM \| Permalink \| Comments
Dec 7	Tiger Woods' Wife Elin in Libel Settlement with Irish Magazine Gary Bourgeault December 7, 2007 The dumb move by "Dubliner" magazine from Ireland, concerning publishing false photos of Elin Woods, the wife of Tiger, shows how a marketer can go too far in trying to make sales.Circumstances of the situation were the magazine decided to... Continue Reading Posted at 5:28 PM \| Permalink \| Comments
	What Marketers are Looking for in 2008 Kyla Ebbert and What if there's nothing to Market? Alex Rodriguez, New York Yankees, and Win/Win Negotiations Transparency One of the Keys for Trust Online Ticket Provider "Paciolan" Crashes Selling Colorado Rockies World Series Tickets Nathaniel Marston and is the Market Tiring of Outrageous Behavior? How do you Market Changing Paths of Hurricanes? Elana Glatt and When is a Customer a Customer? eBay, Skype and Managing Expectations Miller Beer Needs to Go Down for Sponsoring "S&M" Folsom Street Fair Garth Brooks, Miley Cyrus and Online Marketing Challenges Bad Publicity, Public Relations and Effects on Marketing Marion Jones, Steroid Use and Taking Responsibility Don't Think Communication is Important? Look at Louise Ogborn Case against McDonalds What "High School Musical" Teaches Marketers Britney Spears Loses Custody of Children Along with Everything Else Tania Head and Marketing the Truth Americans Gravitate to Web at Expense of Traditional Media The Time Warner Empire Strikes Back Vanessa Hudgens losing it? New Lesbian Posing Photos Online Alyssa Milano, Loving What you do, Making it Pay for you Branding, Marketing, and Southwest Airlines' "Inappropriate Dress" Issue Killer Popcorn, Lung Disease, Fear, and Going Viral The Statistical Lie that won't go away Mark Cuban is now "Dancing with the Stars" More Trouble in Christian Celebrity World: Paula, Randy White Divorcing The Toy Recall and Quality Control Study Finds Growing Number of Marketers Buying Advertising for News Stories Digital Music Sales Surge 60 Percent in First Half 2007 Are Online Marketers Being Too Cautious? Study says Yes! Some Things Change, Some Things Stay the Same The Marketing Fiasco with Kelly Clarkson Cancelling Her Tour Newspapers Increasingly Turning to Online Video Broadcasts U.S. Census: Single Heads of Households Reach 89 Million Local TV Web Sites Growing Strongly in Web Traffic Royal Liner Making Great Strides in its Online Marketing Campaign Going Beyond Marketing Amusing to Adding Value Nike Uses Imus Controversy to Promote Company How to Serve the Luxory Market Reaching Hispanics Online More Effectively

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