TheAlphaMarketer: Internet Business Myths Archives

Internet Business Myths Archives

Mar 3	Understanding There Isn't any "Mass" in Media Anymore Gary Bourgeault March 3, 2007 Know More: Internet Business Myths 2.0, Internet Business Myths As marketers, we need to understand that there is no such thing as "Mass" media anymore. It hasn't existed since the introduction of cable tv decades ago.So when I was reading about the reality that YouTube (GOOG) only has around... Continue Reading Posted at 5:11 PM \| Permalink \| Comments
Dec 3	Newspaper Writer Makes Assertion that Mainstream Media is About to Take Back the Internet Gary Bourgeault December 3, 2006 In an article designed to make people believe that the mainstream media is ready to take back the Internet video market from the "amateurs," Scott Kirsner, writing in the Mercury News tries to prove too much in my estimation.For example,... Continue Reading Posted at 4:37 PM \| Permalink \| Comments
Oct10	The offline world and online world are becoming one Gary Bourgeault October 10, 2006 The longer the Internet is around, the more it mimics the real world. This is the major reason why online community has always been part of the experience; the tools are simply here now to make it easier to interact.... Continue Reading Posted at 5:01 PM \| Permalink \| Comments
Oct 7	Looking at Niche Marketing from another angle Gary Bourgeault October 7, 2006 In reading a press release the other day, it made me realize that a lot of companies aren't really getting what it means to develop a niche market. The release started real good with describing where the direction of the... Continue Reading Posted at 5:16 PM \| Permalink \| Comments
Oct 1	Online activity is a reflection of Offline life Gary Bourgeault October 1, 2006 With people increasingly becoming used to and familiar with the Internet, they are getting past the learning curve and starting to behave the way they always have: communicating and socializing. Some online marketers are acting like they've discovered this whole... Continue Reading Posted at 5:15 PM \| Permalink \| Comments
Aug22	The current state of podcasts, RSS feeds and blogs Gary Bourgeault August 22, 2006 Ad Age reported on the current state of the Internet the other day and made some enlightening observations. One of the key opening statements they made was that podcasts, RSS feeds and blogs, what many of us think of as... Continue Reading Posted at 4:28 PM \| Permalink \| Comments
	Quit trying to beat the system or always looking for a shortcut The big companies are becoming commoditized: Are You? Judge rules that bloggers and journalists the same Yahoo ahead of Google in Mail, News and Finance portals How a blog or Web site can complement one another The Internet is fully geekified How do you trust the experts? It's not the 'Cool' of your site that sells - Period! The converging online and offline worlds The hype of spying and metrics Male vs. Female Targeting, ESPN, & a Long Road Trip with Grandpa Where does your vision come from? Some more hype to forget about Web 2.0 Affiliate Marketing: How risky is it? Emerging Technology Conference 3 Tips if you’re going to launch a Small Business Website – Part Two Tips if you’re going to launch a Small Business Website – Part one Add Fun to your Online Marketing Strategy Some retailers over-relying on Internet search, analyst says Hotels and some Internet Marketing Insights Next Online Wave – Think Locally – The Real Value of PPC The Real Secret Behind the Online Pros You Must have this for Online Success A Major Mistake Many Still Make Don’t use this Pricing Technique Put Your Web Design under a Microscope Google Enters into Print Ad Service The Hype-Free way to Drive Traffic to Your Site The Best Way to Start Building Online Traffic Google is Going beyond the Web in its Advertising What Online Marketers Must Focus on This Year Multiple Marketing Strategies Can you Really be Successful with a Talking about Yarn Blog? Are the Only People Making Money Online the Gurus?

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