While everyone is struggling to find answers to this supposed dilemna, the answer is really right before us: create long-form video and put it up online.

Why? People using the Internet have already let it be known through surveys and polls that they are more than willing to exchange watching ads for free content.

Oddly enough, it's just the opposite for short-form video, as viewers have no interest in watching ads in exchange for viewing short video content on the Internet.

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When some of our products are considered more luxuries than necessities, we need to do whatever we can during these times to keep them in the minds of consumers.

In this case, cheesecake isn't considered a necessity by most people, rather it's more of a guilty pleasure. Because it usually costs more, it's one of those products not apt to be purchased by consumers when deciding how to allocate their resources.

So to that end, taking advantage of a day like National Cheesecake day is a good excuse to market to consumers with this type of discount.

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While it deals with political issues, it also includes a dose of humor to go along with it.

The site is set up to include video and audio segments from citizen journalists who want to share their viewpoint and work with others. Participants can also enjoy social networking features and make new friends or connect with old ones.

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The earthquake struck at 2:42 p.m. EDT, and was measured at 5.8. although other reports had it at 5.4. Either way, it's considered an average quake. It was centered about 30 miles east of Los Angeles, close to Chino Hills community. Some landline phone service in the area was reported.

So far witnesses said it was felt as far east as Las Vegas and as far south as San Diego. Nearby Orange Country reportedly felt the earthquake strongly.

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What may make this a particulary interesting company is its original team, which has a strong background in search success, and which Google bought its technology from in 2004 for the purpose of upgrading its own search system.

So Anna Patterson, husband Tom Costello and former Google engineers - Louis Monier and Russell Power hope their latest creation will do what no one else has been able to: challenge Google in its core business.

Here's some of the points the company is trying to differentiate in:

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McBride said at a London music conference this month that ”There’s about a $2 million cheque waiting for her for all her YouTube plays.” When asked how all that's going to happen by Silicon Alley Insider, McBride was clueless.

Admittedly, McBride has no idea what Google pays out for streaming and ignorant of the split between rights holders. He even adds that there probably won't be any meaningful payout for Lavigne for up to three years.

He hasn't even seen the first of what the royalty payments will be from YouTube.

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Some think that negative "macro-economic issues" will cause their businesses to fill, but that isn't necessarily true.

For example, we'll probably continue to see record-breaking results at movie theaters in the U.S. because people will stay closer to home, and consumer less expensive entertainment. So even though some businesses may suffer some, others can thrive.

Another example is the weak U.S. dollar. Even though that may have a negative impact on Americans visiting popular tourist destinations, it also draws foreign visitors because the exchance rate is considered a bargain to them. So you have those two opposing dynamics working at the same time.

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Pausch became widely known from his video called the "Last Lecture," on what somone would say if it was the last lecture they would give. He lived it out before the audience and online viewers.

In the last lecture, he talks about how he achieved his childhood dreams, how he empowered others to achieve theirs, and how you can do the same.

Pausch is survived by his wife, Jai; three children, Dylan, Logan and Chloe; and his mother and sister.

I included the lecture below if you want to watch it in its entirety. It's definitely worth it.

Randy Pausch Last Lecture: Achieving Your Childhood Dreams

Google describes the new web site this way on their official blog:

"The key principle behind Knol is authorship. Every knol will have an author (or group of authors) who put their name behind their content. It's their knol, their voice, their opinion. We expect that there will be multiple knols on the same subject, and we think that is good.

"With Knol, we are introducing a new method for authors to work together that we call "moderated collaboration." With this feature, any reader can make suggested edits to a knol which the author may then choose to accept, reject, or modify before these contributions become visible to the public. This allows authors to accept suggestions from everyone in the world while remaining in control of their content. After all, their name is associated with it!"

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What pyschologically happens in a slowdown is people begin to feel insecure from the uncertainty of what the future holds, and consequently look for ways to have more control.

They also either hear about layoffs and cutbacks, or have experienced it themselves; motivating them to look for ways to not let it happen again to them.

These opens the door to marketers who serve the market that trains people to succeed on the Internet.

This is what happens during this time: a bunch of new people unfamilar with how to succeed online flood the market. This provides great opportunities for marketing educators. This of course applies to more than online businesses, but that's a different story.

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“Digital technologies have not only paved the way for high quality 3-D in the theaters, they have also opened the door to 3-D in the home,” explained SMPTE engineering VP Wendy Aylsworth. “In order to take advantage of this new opportunity, we need to guarantee consumers that they will be able to view the 3-D content they purchase and provide them with 3-D home solutions for all pocketbooks.”

The goal of the group is to publish a working standards within six months, that will work on any entertainment delivery system, including the Internet, satellite, cable and packaged media.

Some have said that the reason for the stock plunging was the soft guidance released for the fourth quarter by Apple, but anyone that understands anything about Apple knows that this is a expectations management tool that they have used for years.

"The stock is plagued by high expectations," said Shaw Wu, an analyst for American Technology Research. "Looking at the numbers by themselves, they are actually quite strong."

Investors are losing all rationale and confidence in the market, as they've pummeled some of the stronger tech companies, even though they have performed pretty well. Google (Nasdaq: GOOG) is one of the more recent examples.

Leading the way for Apple in the third quarter was Macintosh and iPod sales, with Macs being one of the better gross margin products for the company.

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Not only do they embrace the spoiled-brat behavior of Patrick, they more than likely encourage it.

Evidence of this is when the spat between the only two ladies racing in the IRL was video recorded, it didn't take long for the IRL to have it posted on their Web site. (You can see it below.)

Danica Patrick, Milka Duno Catfight

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Fallon is replacing Conan O'Brien on Late Night, after O'Brien leaves to work the "Tonight" show when Jay Leno leaves next year.

In an experimental attempt to see if an online audience can be socialized into gravitating from a fixed time on the Internet, to the same time on TV, Michaels said the show would be available online 12:30 every night. Appointment Internet show to appointment TV. That'll be interesting.

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In her advertising she's draped in a pink silk bed sheet, while laying on a bed threading her fingers through her hair. One story says she was inspired by actress and pin-up girl Brigitte Bardot. That's interesting in that the two are probably opposites in their personal views on a lot of things.

What I like about it is Simpson is saying a lot, while doing it in a classy way. It permeates with sex appeal, as you can see in the photo below, without being vulgar. Contrast that with some models and advertisements that don't leave much to the imagination, and I think Jessica has a winner with her marketing.

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