TheAlphaMarketer: Branding Archives

Branding Archives

Jul21	How Far Will Indy Racing League Ride the Danica Patrick Brand? As Far as they can! Gary Bourgeault July 21, 2008 Know More: Branding The entire episode recently concerning the catfight between Danica Patrick and Milka Duno, shows how reliant the IRL is upon the brand of Danica Patrick.Not only do they embrace the spoiled-brat behavior of Patrick, they more than likely encourage it.Evidence... Continue Reading Posted at 4:04 PM \| Permalink \| Comments
Jul15	Marketing in Tough Times: Lessons from General Motors Gary Bourgeault July 15, 2008 Where we should invest our marketing dollars during tough timesToday's announcement by GM Chairman and CEO Rick Wagoner that there going to be enormous cuts and measures taken to help the company survive and grow during tough economic times, gives... Continue Reading Posted at 6:42 PM \| Permalink \| Comments
Jun18	Tiger Woods out for the rest of the Year Gary Bourgeault June 18, 2008 Does golf rely too much on Tiger as a brand?The brand of golf has become so entwined with Tiger Woods, that the announcement he's going to miss the rest of the year because of the need for knee surgery will... Continue Reading Posted at 12:32 PM \| Permalink \| Comments
Jun12	Pros and Cons of Tiger Woods as Brand for U.S. Open Golf Tournament Gary Bourgeault June 12, 2008 The TV viewing numbers skyrocket when Tiger Woods is a factor in the results of the U.S. Open golf tournament. That made me think of the impact of branding on marketing efforts overall.What Tiger Woods does for the U.S. and... Continue Reading Posted at 1:33 PM \| Permalink \| Comments
May 8	FBI Investigates Wikipedia for Porn Violations, Including Pedophilia Gary Bourgeault May 8, 2008 A report on one of the most visited independent news sites on the Web, World Net Daily, revealed the increasing amount of porn on the popular Wikipedia Web site, which is highly visited by children.One Wikipedia representative, Mark Pelligrini, responded... Continue Reading Posted at 2:23 PM \| Permalink \| Comments
May 3	The Tremendous Branding and Marketing Success of the Kentucky Derby Gary Bourgeault May 3, 2008 The racing of the 134th Kentucky Derby today, where the post time is 6:04 PM EST, is a great look at a product branded and marketed in a highly efficient and successful way.It takes in numerous variables, which when added... Continue Reading Posted at 1:49 PM \| Permalink \| Comments
	Is Miley Cyrus Another Brand Going Downhill? Is the Roger Clemens Brand Dead? Protecting Your Brand: Audrina Partridge Nude Photos go Viral Don't Underestimate the Power of a Brand Citigroup Problems and Managing a Brand Does Alice Fraasa Know what she has? Mitchell Report Shows Baseball Sending Mixed Messages Car and Driver Annual 10 Best Cars and Power of Lists Joey Bishop and "The Rat Pack" The Tom Brady Versus Peyton Manning Brand What is a Brand in the Mind of Today's Consumers? Richard Roberts, Oral Roberts University, and Protecting your Brand Ryan Adams Tantrum and Branding Nude Vanessa Hudgens Photo and Branding Control Social Networks May Never Support Brand Advertising says Analyst Firm Is Everybody a Media Company? Juanita Bynum, Christian Celebrities, and Personal Tragedies Vogue Launches Broadband Channel for Branding Parents Television Council Ranks Proctor & Gamble as Best Advertiser American Companies Struggling with Online Retail Cross-Culture Branding Joost - It Knows What its Purpose is! Online Branded Campaigns Increasing Consumer Conversions 23 Days without Paris Hilton, Paris Brand Continues Marching, Prison Memoirs Coming Up When an Origin of a Brand is Important Disney Launches Family Learning Center with Sony to Target Moms Renetta McCann and Marketing to the Young Demographic Toyota's Scion Highest Name Recognition with Young Buyers Nielsen Launches New Branding Tool for Online Marketers Google Knows that Brands are Still Important Brand Content Areas Can Explode Your Online Ad Results Michelin Creates Great Web Site Your Home Page as a Brand We Need to Look at Using Email Marketing for Branding Do We Need to Concentrate On Building Our Brands Again? Viral Marketing and Branding Digg CEO Jay Adelson says Company not for Sale Expedia's Customers Now its Competitors Ad:Tech Panel says it's Possible for Brands to not use "Traditional" Media The more accurate you are, the less intrusive you'll be Why Paris Hilton works as a brand

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