Even though the slowing of the economy across the world will have some impact on Web advertising, overall, it will remain strong for years to come.
Economic forces will affect online display adverting more than search.
According to eMarketer senior analyst David Hallerman, "US Internet ad spending is not impervious to the current economic weakness. However, those economic effects are more the case for display advertising than for paid search advertising. Even so, the trend toward display ads, including video and rich media, continues to attract brand marketers as they shift spending from traditional media to the Internet."
Some of the major reasons for the continued growth for online ads are the huge market, better metrics and ad prices are finally starting to rise.
Worldwide growth for online advertising spend will reach about $106.6 billion, according to IDC's "Digital Marketplace Model and Forecast" study.
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