It's not clear the exact purpose behind the latest funding of $8 million raised by become.com, as it comes only three months after its third round of financing, which came to $17.5 million.
In a recent conversation with Venturebeat.com, CEO Michael Yang said the company had enjoyed its second consecutive quarter of profitability, and had its sights on market giant shopping.com.
So when I mention the unclarity of the purpose, I mean by that either the company is raising marketing money to gain more share, or it's a defensive measure to protect itself against a prolonged economic slump.
Many startups have switched strategies and pursued money for more defensive than offensive strategies.
Become.com has now raised north of $37 million in financing so far.
I would think comparison shopping models would be exploding at this time, as people continue to look for any way to relieve the financial stress they're experiencing. This should remain a strong and viable online business model for some time to come.
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