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Jul31
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It's no secret that it's extremely difficult to monetize short-form, user-generated video on the Internet. YouTube is the obvious example of this reality. While everyone is struggling to find answers to this supposed dilemna, the answer is really right before us: create long-form video and put it up online.
Why? People using the Internet have already let it be known through surveys and polls that they are more than willing to exchange watching ads for free content. Oddly enough, it's just the opposite for short-form video, as viewers have no interest in watching ads in exchange for viewing short video content on the Internet.
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Jul30
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There's nothing better than a discount during tough economic times to remind people of your products. That's what the Cheesecake Factory (NASDAQ: CAKE) is doing today, by offering up $1.50 slices to their customers.When some of our products are considered...
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The nonprofit research and education organization, Media Research Center, is sponsoring a new online TV platform dedicated to conservative-leaning people and ideas dubbed Eyeblast.TV.While it deals with political issues, it also includes a dose of humor to go along with...
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Jul29
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An earthquake originating east of Los Angeles shook a lot of the all buildings in the city, but as of the time of this writing, no injuries or power outages were reported.The earthquake struck at 2:42 p.m. EDT, and was...
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Jul28
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The latest entrant in the search engine battles is Cuil, pronounced "cool," which hopes to be the company to break the strangelhold Google (Nasdaq: GOOG) has had in the search market.What may make this a particulary interesting company is its...
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Jul27
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In what I found one of the stranger comments and articles on YouTube and its potential for generating a profits, the manager of Avril Lavigne - Terry McBride -asserted she's going to make about $2 million from all the plays her...
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Jul26
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With what is called a market, being essentially a living, organic reality, it's amazing and instructive to see how extraneous stimuli affect how consumers interact within that market. Some think that negative "macro-economic issues" will cause their businesses to fill,...
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Jul25
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The man behind the inspirational video that went viral on the web, Randy Pausch, succomed to pancreatic cancer today at the age of 47. Pausch became widely known from his video called the "Last Lecture," on what somone would say...
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Jul24
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Wikipedia now has serious competition, as Google (Nasdaq: GOOG) has launched its "Knol" online encyclopedia in beta. Google describes the new web site this way on their official blog:"The key principle behind Knol is authorship. Every knol will have an...
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Jul23
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A lot of online marketers, especially those who's focus is on helping others succeed, have a great opportunity at this time which only comes around about every 7 to 10 years, and that is the response of people to an...
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Jul22
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With 3-D looking to be one of the differentiation points between professionals and amateurs, the Society of Motion Picture and Television Engineers (SMPTE) has launched a new task force called "3-D Home Display Formats Task Force," with the goal of...
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Jul21
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The response by shareholders to the 31 percent profit Apple (Nasdaq: AAPL) enjoyed for the fiscal third-quarter, underscores the fear permeating the market. Some have said that the reason for the stock plunging was the soft guidance released for the...
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The entire episode recently concerning the catfight between Danica Patrick and Milka Duno, shows how reliant the IRL is upon the brand of Danica Patrick.Not only do they embrace the spoiled-brat behavior of Patrick, they more than likely encourage it.Evidence...
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Saying he wants Jimmy Fallon to "work out as many of the rough spots in his presentation as possible in performances on a website," executive producer Lorne Michaels announced Fallon will host an online edition of "Late Night." Michaels added...
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Jul20
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Fans of Jessica Simpson will get two-for-one soon, as she's set to launch her new perfume called "Fancy," to coincide with her debut country music album "Do You Know?"In her advertising she's draped in a pink silk bed sheet, while...
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We've talked a lot over the months concerning the future of YouTube, and what Google (Nasdaq: GOOG) will do when growth slows down, and shareholders begin to pressure it to become an important part of generating profits for the company.Earlier...
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Jul19
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The old way of getting a book published is still around, and the gatekeepers still difficult to get past. But the Internet has increasingly become the means of authors getting their works published, and many times it's at very profitable...
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Jul18
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While the Sunday newspaper continues to be the main choice for cutting coupons, the Internet is becoming an increasingly important part of the savings culture. It has grown by 83 percent over the last three years, topping all other coupons...
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Jul17
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Google (Nasdaq: GOOG) wasn't able to meet profit expectations for the quarter, and as a result the stock took a pummeling after net profit grew at only at 35 percent.After employee-related stock compensation costs, the company profit was $4.63 a...
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As broadband continues to grow, IPTV has been growing along with it, and it is projected that services will grow from about 3.3 million in 2008 to 12.7 million by 2012 in the U.S., according to eMarketer.Leading the way will...
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Jul16
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In an attempt to tap into his strong fan base, Joss Whedon has launched a new experiment in online video, dubbing it "Dr. Horrible," an online musical of all things. It's the story of a villain always getting stopped by...
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Jul15
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It's not clear the exact purpose behind the latest funding of $8 million raised by become.com, as it comes only three months after its third round of financing, which came to $17.5 million.In a recent conversation with Venturebeat.com, CEO Michael...
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Where we should invest our marketing dollars during tough timesToday's announcement by GM Chairman and CEO Rick Wagoner that there going to be enormous cuts and measures taken to help the company survive and grow during tough economic times, gives...
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Jul14
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Missingmoney.com is a hot topic today, and it's sure not surprising that's the case, as just about everybody's looking for something to help them during these tough economic times.Some of the more common money left unclaimed are bank accounts, uncashed...
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Jul13
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Harley-Davidson (NYSE: HOG) has always been one of the more popular case studies in branding by a company, as it has developed one of the most dedicated fan bases of any company in the world. It's now went one step...
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Jul11
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Kara Fisher reported on Boomtown earlier today that paidContent, a digital news media site, was acquired by Guardian Media Group for over $30 million. You can catch a video below with Kara interviewing founder of ContentNext - Rafat Ali, which...
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We've touched a little in the past on thealphamarketer on using DVDs to offer your real fans an opportunity to get everything they can get their hands on concerning what you offer.One thing to understand about people once they use...
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The enormous amount of publicity Jennifer Hudson has received over her photo on the cover of her self-named debut album, has been extraordinary. It immediately generated the question of whether it was done intentially in my mind. If it was,...
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In what seems an inordinate amount of publicity engendered by offering a free Slurpee, 7-Eleven has generated significant buzz and excitement over their annual free offering for customers to grab their favorite Slurpee.I think the reason the company has enjoyed...
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Jul10
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Sid and Marty Krofft are the latest addition to MySpaceTV, as they launched an exclusive channel on the online community site.The new channel, called "The World of Sid and Marty Krofft," will feature numerous short-form episodes from three- to five...
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The existing economic conditions offers a great opportunity for marketers to gain a foothold in peoples' lives by putting together some things that can help them save money. Don't underestimate the difficulties people feel they're facing at this time. It...
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When times are good, the use of coupons always drops to a pretty low level, as most consider the time it takes to go through them and pick them out as not worth the effort.I've noticed wherever I go shopping...
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Jul 9
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With so many viewers utilizing YouTube and refusing to accept ads, Google looks like it's going to take steps to remedy that situation by offering pre- or post-roll ads on the site.Some seemed to get confused and angry when Google...
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Feedroom, which is one of the oldest video companies on the Internet, having launched in 1999, has secured another round of funding, bringing the total investment in the company to a minimum of $66 million; including debt.The company offers corporations...
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Jul 8
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According to a Pew survey, 55 percent of American adults now have high-speed Internet access, and by the end of the year that should reach about 63 percent. Another finding of the survey revealed, was 63 percent of those on...
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Jul 7
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Microsoft back in play if Yahoo puts in new boardMicrosoft (Nasdaq: MSFT) again ramped up the pressure on Yahoo (Nasdaq: YHOO) CEO Jerry Yang and the board, as they said if activist investor Carl Icahn is able to get a...
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Jul 6
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They should have done it from the beginning!It never made sense for Google (Nasdaq:GOOG) to fight the surging amount of child porn in Brazil. According to Brazilian Prosecutor Sergio Suiama, the company had refused to work with them, saying it...
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Jul 5
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Even though the slowing of the economy across the world will have some impact on Web advertising, overall, it will remain strong for years to come. Economic forces will affect online display adverting more than search. According to eMarketer senior...
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Jul 3
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Google (Nasdaq:GOOG) received a blow in its battle against Viacom (NYSE:VIA-B) today, as a US Federal judge Louis L. Stanton ordered the company to turn over user data, which includes the names and web addresses of users, but more importantly...
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Jul 2
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One of the consequences of the world we live in today is an increasing array of choices offered us, which then turns into a time problem, as we don't have enough of it to give our attention to many products...
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Jul 1
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The idea that the founders of Mygallons.com have is an interesting one to read and think about, but I believe it's going to have a lot of problems as it gets going. First of all, what Mygallons.com does is allow...
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