CBS (NYSE:CBS-A) is about to release a version of its own Web-based video player, and it begs the question of what that means in its relationship to Joost. CBS invested $45 million into Joost, and is the cornerstone of their video content at this time.
While there was a lot of hype when Joost was introduced, it hasn't reached the status most believed it would, although rival Hulu has taken off and has been delighting users with its quality product.
A spokesman for Joost said concerning the relationship with CBS:
"Joost and CBS have a great relationship and we continue to expand it. We're constantly adding a lot of great content from CBS to our library; in addition to regular refreshes of hit CBS shows, we've also added the Twin Peaks, Family Ties, Beverly Hills 90210 and The Love Boat series recently. We're happy to be a part of the CBS Interactive Network."
Even so, it's interesting that CBS has chosen to build its video player built on technology connected with Last.fm, and didn't build it out from Joost. With that in mind it does make you wonder if the relationship with Joost isn't considered as needed or important as it used to be.
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