« RIM Launching "Bold" Model, First New Phone in about a Year | Main | Carl Icahn May Put Yahoo Back Into Play »

May13
Screen Actors Guild wants to Continue Old Way of Doing Business

It looks like the Screen Actors Guild has little understanding of the new digital realities, as they want to continue doing business as usual on the Internet.

The existing SAG contract is based on agreements from 50 years ago, where every clip with a performer in it must receive a minimum of $759, no matter what its length. This of course worked well in a non-digital world, but now it would become a nightmare if it continued on that way. This is the major issue facing the Guild and the major studios.

It centers around what actors will be paid of Internet clips, as well as whether they must be contacted for consent before they're diplayed online.

How that practically works out, is the studios want to be able to post clips onine without the permission of the actors by having them pay a flat fee, rather than continue the way of doing business in the past, where studios had to make individual deals with each performer.

screen%20actors%20guild%20doesn%27t%20understand%20digital%20age.gif

The Screen Actors Guild opposes the flat fee; the reason why talks were broken off last week.

The Alliance of Motion Picture and Television Producers rightly point out that the administration of the old way of doing things in the digital age is an extraordinary burden, and that the black market of video clips will continue to thrive - with or without a deal in place.

In other words, the only way actors will get anything from digital video is through the AMPTP. Doing it under the old rules make it almost impossible to administrate.
 
As the AMPTP says, the work of the actors is already being exploited on the Internet, so attempting to do things the old way don't make sense. The actors say they have concerns over losing control over their images, but as is pointed out: that has already happened. So it makes no sense at all to continue on with old, stale agreements meant for a different age.

The talks between SAG and the studios will probably resume at the end of May, as the existing contract will expire on June 30.

related entries


0 Comments/Trackbacks




submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« RIM Launching "Bold" Model, First New Phone in about a Year | Main | Carl Icahn May Put Yahoo Back Into Play »

Advertise

sponsored ads



Incredible Hall of Acclaim.

subscribe


Prefer Email?
Subscribe below-

Enter your Email:


Powered by FeedBlitz What's this?

Current News

Support This Blog

My site was nominated for Best Marketing Blog!

business social media

Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

BIZZlogos - Add your logo - free link to your site
BIZZphotos - Add photos of your products and people
BIZZprofiles - Submit your profile and build your online visibility
BIZZspotlight - Spotlight your business with free links
BIZZvideos - Videos about businesses, products and business people.
BIZZbites - "Digg" for Business - Submit your articles and posts

know more media network

View Network Map

Network Feed List (OPML)

Know More Media Network
Feed


we support unitus

PRWeb

Influencer



TheAlphaMarketer is a member of the Know More Media network of business related blogs.

Here are some current headlines from some of our business publications:

ProductivityGoal

CallCenterScript

AdHurl

TheBizofKnowledge

LandingTheDeal

CustomersAreAlways

HealthCareVox

WebMetricsGuru

TheInsurancePolicy

MarketingBlurb