
Why is it always news when companies announce they're giving away something for free? Because people love free stuff, no matter how big or small it is. To that end, Dunkin' Donuts and McDonalds (NYSE:MCD) are offering some free goodies today.
For McDonalds, you will have to purchase a medium or large drink, where you can than receive a breakfast biscuit or a Southern-style chicken sandwich. With Dunkin' Donuts you can partake in their annual give away of a 16 oz. iced coffee.
While this all sounds somewhat underwhelming, the truth is the stories are all over today, and a huge amount of buzz generated from the two freebies.
Why? Because giving stuff away really works, and people love to tell their family, friends and colleagues about the good news, guaranteeing a strong response.
This always works for a company, but it will especially work during difficult economic times like we're now in, as people appreciate anything that helps.
Don't underestimate the power of giving something away for free. It continues to be one of the most powerful marketing tools available.







» Look Like a Managing Genius: Offer Something for Free from ManagersRealm
Today McDonalds (NYSE:MCD) and Dunkin' Donuts are giving away some free products for their customers to enjoy. There's significant buzz around the Internet from these simple marketing tactics.McDonalds is giving away a free biscuit or chicken s... [Read More]
Tracked on: May 29, 2008 10:52 PM | Permalink to Trackback