Devoted to online marketing, viral marketing, and web marketing

Why is it always news when companies announce they're giving away something for free? Because people love free stuff, no matter how big or small it is. To that end, Dunkin' Donuts and McDonalds (NYSE:MCD) are offering some free goodies today.
 
For McDonalds, you will have to purchase a medium or large drink, where you can than receive a breakfast biscuit or a Southern-style chicken sandwich. With Dunkin' Donuts you can partake in their annual give away of a 16 oz. iced coffee.

While this all sounds somewhat underwhelming, the truth is the stories are all over today, and a huge amount of buzz generated from the two freebies.

Why? Because giving stuff away really works, and people love to tell their family, friends and colleagues about the good news, guaranteeing a strong response.

This always works for a company, but it will especially work during difficult economic times like we're now in, as people appreciate anything that helps.

Don't underestimate the power of giving something away for free. It continues to be one of the most powerful marketing tools available.