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May22
Google Grows Search Lead Over Competitors in April

Google (NASDAQ:GOOG) grew its search lead over its group of major competitors, increasing to 61.6 percent of Web searches, up by 1.8 percent from March to April. In March they had garnered 59.8 percent of search.

Their competitors didn't fare as well, with Yahoo (NASDAQ:YHOO) search share declining by 0.9 percent, from 21.3 percent to 20.4 percent.

For Microsoft (NASDAQ:MSFT), they fell from 9.4 percent of search in March to 9.1 percent in April, while AOL LLC fell to 4.6 percent from 4.8 percent. Ask.com dropped from 4.7 percent to 4.3 percent in the same time period.

search%20market%20share%20from%20comscore.jpg
Click on chart to enlarge

Overall search for April dropped by 2 percent from March in America, with 10.6 billion queries taking place on core search engines. Google reached 6.5 billion, with Yahoo enjoying 2.2 billion. Microsoft was third with 961 million, with AOL drawing 491 million, and Ask.com 458 million.

Microsoft launched Live Search Cashback today in an attempt to cut signicantly into Google's lead. Techcrunch has a good overview of how it works, and what they think the results will be.


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