A popular hangout for women, Celebrity Baby Blog, was acquired by People.com from blog founder Danielle Friedland. The increasing interest in celebrity babies has been what made the blog so successful.
At this time the two web sites will be run separately, but over the next several weeks there'll start being some cross promotion between the two.
With People.com primarily appealing to the female demographic, they're hoping to drive significant traffic to the site through the acquisition. People.com also said it's looking toward other acquisitions in the near future, as well as building out some of their own stuff in the highly competitive market.
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