With the idea of extending their reach and increasing their share of ad dollars generated on the Internet, traditional media companies have been launching "vertical ad networks" where they bundle ads to sell to Web sites with similar content.
How the media companies are doing it is they do the work of prescreening sites they decide have suitable and credible content for advertisers. From there the sell ad space on those sites, getting a portion of the ad revenue.
The obvious benefit is saving time and gathering together the sites for the advertisers, which can remain focused on their core expertise, rather than going through the arduous process of screening.
For online businesses with ad models, this is something to consider as far as the type of content you offer. More and more advertisers and marketers are looking for safe, credible online content to place their ads against, companies are increasing in number which want to put content and advertising together.
This is another reason why niche sites are so important. Web portals are under increasing pressure from niche sites in taking their share of the advertising dollars. Advertisers will pay more for targeted audiences than they will for mass audiences.
Provide what they're looking for and there should be an increasing number of deals online marketers can choose from.
Those in the industry feel "this year will bring tremendous interest from media companies and entrepreneurs — as well as from advertisers — who want to reach the right audience.”
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