TheAlphaMarketer: April 2008 Archives

« March 2008 | Main | May 2008 »

Apr30	With Online Video, Smaller is Definitely Bigger Gary Bourgeault April 30, 2008 Know More: Online Video The idea that monetizing online video is so hard to figure out baffles me; it's not that difficult. Probably the major reason it seems so difficult is the continuing mindset by some on developing or creating a mass audience on the Web; something that's not going to happen. Even social networking sites really aren't mass audiences, they're simply a bunch of individuals using the services to interact with a smaller group of people. It's an illusion when the large numbers of people using these services are thrown about. It makes it look like a mass audience, when it's far from it. Anyway, monetizing online video will definitely be bigger when we think smaller. Continue Reading Posted at 2:31 PM \| Permalink \| Comments
Apr29	Is Ben & Jerry’s Free Cone Day Effective Marketing? Gary Bourgeault April 29, 2008 The annual Ben & Jerry's free cone day is upon us, and it made me think about whether offer free cones to the general population is an effective marketing tool for the long term.Today of course the ice cream shop... Continue Reading Posted at 3:06 PM \| Permalink \| Comments
Apr28	Is Miley Cyrus Another Brand Going Downhill? Gary Bourgeault April 28, 2008 The continual release of photos online of Miley Cyrus does beg the question of what's going on with her. Is there someone behind the scenes promoting this stupidity in order to have her start to appeal to an older audience?... Continue Reading Posted at 3:02 PM \| Permalink \| Comments
	Coldplay Offering Single "Violet Hill" Free on Web Site Gary Bourgeault April 28, 2008 Coldplay will be releasing their new album "Viva La Vida" digitally in a week, and to give fans a taste of what to expect they are offering the single "Violet Hill" free online; leading up to the album release. As of... Continue Reading Posted at 1:32 PM \| Permalink \| Comments
	Is the Roger Clemens Brand Dead? Gary Bourgeault April 28, 2008 Roger Clemens seems to be the type of person who lives life on the edge. The scandals surrounding possible steroid use, lawsuits, and now an alleged relationship with another troubled person: Mindy McCready, has the former baseball star in the... Continue Reading Posted at 12:45 PM \| Permalink \| Comments
Apr27	The NFL Draft and what Data are Telling Us Gary Bourgeault April 27, 2008 One thing I really liked about the NFL Draft this year was the way teams hired for specific needs and fit, even though more talented and higher rated players were available, as mentioned here.What's impressive about all professional sports drafts... Continue Reading Posted at 1:50 PM \| Permalink \| Comments
Apr26	Want more "Focused" Web Traffic? Here's How! Gary Bourgeault April 26, 2008 An recent article by Seth Godin talks about what he calls "silly traffic," a term he uses for general Web traffic coming to your Web site without focus.Some of the things Godin recommends to combat general traffic and send them... Continue Reading Posted at 2:42 PM \| Permalink \| Comments
Apr25	US Advertising Market Remains Strong Says WPP Head "Sir Martin Sorrell" Gary Bourgeault April 25, 2008 WPP CEO Sir Martin Sorrell said growth for the company in March was slow, but a surprise was the strength of the US advertising market during that time. "North America, despite the talk of recession and the continuing credit crisis... Continue Reading Posted at 4:48 PM \| Permalink \| Comments
	Do You Have a Marketing Campaign in Place to Tap into Stimulus Refund Money? Gary Bourgeault April 25, 2008 We talked in early February about having marketing plans in place to tap into the huge amount of money becoming available to people in America through the economic stimulus in the near future. Today it was announced that the direct... Continue Reading Posted at 2:56 PM \| Permalink \| Comments
Apr24	Expected Probe into Possible Antitrust Violations by Google and Yahoo Underway Gary Bourgeault April 24, 2008 As expected, the U.S. Justice Department has launched an investigation into the two-week test by Google (Nasdaq:GOOG) and Yahoo (Nasdaq:YHOO) to combine parts of their Web search and advertising business.The two companies told Reuters that they had let the Justice Department... Continue Reading Posted at 4:41 PM \| Permalink \| Comments
	How International Are You? Currency as a Marketing Tool Gary Bourgeault April 24, 2008 The release of the quarterly results for Ford (NYSE:F) Motor Co. today surprised a lot of people as the company posted a $100 million profit; exceeding everyone's expectations.What led the company was its global sales, as its North American sales... Continue Reading Posted at 2:01 PM \| Permalink \| Comments
Apr23	Marvel Entertainment Lands Ira Rubenstein to Lead Digital Strategy Gary Bourgeault April 23, 2008 Marvel Entertainment Inc. (NYSE:MVL) is ramping up its digital push, and has hired Ira Rubenstein away from Sony Corp's (NYSE:SNE) Sony Pictures Digital to lead the charge.Rubenstein will retain the title at Marvel he had at Sony of executive vice... Continue Reading Posted at 3:54 PM \| Permalink \| Comments
	Administrative Assistant's Day and the Growing Online Virtual Assistant Industry Gary Bourgeault April 23, 2008 For any of us that have run businesses; both online or offline, we know the extreme value of a high quality administrative assistant. They can be the difference between not only a smooth running, stress-resistant work environment, and a chaotic... Continue Reading Posted at 2:28 PM \| Permalink \| Comments
Apr22	Hollywood Insiders Deepak Nayer and Sandy Grushow Launch New Studio Web Site "Filmaka" Gary Bourgeault April 22, 2008 Two Hollywood insiders have gotten together to develop an online studio and community, built to discover and cultivate the next wave of directors in the film industry.Deepak Nayer, who was the producer or executive producer of films like "City of... Continue Reading Posted at 6:00 PM \| Permalink \| Comments
	MySpace Goes with NBC and MSNBC.com for News Content Gary Bourgeault April 22, 2008 The news that MySpace (NYSE:NWS-A) and News Corp. were going with NBC News and MSNBC.com for political coverage and other content was disappointing to me. While NBC may have been ok to go with, I don't see anything of value... Continue Reading Posted at 4:44 PM \| Permalink \| Comments
Apr21	Kenyan "Robert Cheruiyot" Wins Fourth Boston Marathon Gary Bourgeault April 21, 2008 The running of the 112th Boston Marathon ended with Kenyan "Robert Cheruiyot" winning his fourth title. It also gave Kenya its 15th win in the last 17 years for the men's title.Cheruiyot's comments after winning were an inspiration and education... Continue Reading Posted at 2:44 PM \| Permalink \| Comments
Apr20	Walt Disney Again Biggest Online Spender of Entertainment Companies Gary Bourgeault April 20, 2008 Nielsen Online reports that the Walt Disney Co. (NYSE:DIS) is once again the biggest investor in online ads among entertainment companies, as in February, they accounted for 46.8 percent of all online spending from the sector.This confirms Disney's continual push... Continue Reading Posted at 8:44 PM \| Permalink \| Comments
	A Lesson from Danica Patrick and Her Historic IndyCar Victory Gary Bourgeault April 20, 2008 After the smoke cleared at the Indy Japan 300, Danica Patrick became the first woman to win an IndyCar event in history. It was great to see.She, and others in the race, made a comment that's worth listening to as... Continue Reading Posted at 12:53 PM \| Permalink \| Comments
Apr19	AOL Launching Women's Site Targeting Younger Demo Gary Bourgeault April 19, 2008 AOL has plans to launch a new women's lifestyle Web site which will target a younger demo than its current AOL Living offering.It looks like the site is being built as a counterpart to its existing men's site which has... Continue Reading Posted at 2:11 PM \| Permalink \| Comments
Apr18	Does SurfTheChannel.com Represent Beginning of End of Film Industry? Gary Bourgeault April 18, 2008 Now that the threat of instantaneous access to films has arrived, as seen with SurfTheChannel.com, among others, some are saying Hollywood needs to fear that what happened to the music industry will begin to happen to them.Rich Greenfield, an analyst... Continue Reading Posted at 4:19 PM \| Permalink \| Comments
Apr17	Google Beats Estimates, Stock Soars Gary Bourgeault April 17, 2008 Google (Nasdaq:GOOG) beat analysts expectations by a hefty amount for the quarter, and the stock surged on the news the economic slowdown wasn't having an impact on the search giant. In after-hours trading the stock was up by 17 percent... Continue Reading Posted at 3:41 PM \| Permalink \| Comments
	Chicago Housing Authority Holding Online Lottery Through RentBetter.Org Gary Bourgeault April 17, 2008 There are 40,000 spots available for rental housing in Chicago, and the Chicago Housing Authority is holding a lottery for people to get a chance at one of those spots on a waiting list.The lottery will be held until May... Continue Reading Posted at 12:33 PM \| Permalink \| Comments
Apr16	Wife Tries to Humiliate Husband with Youtube Video Rant - Backfires Gary Bourgeault April 16, 2008 The recent tirade by the wife of millionaire Philip Smith, who is president of Shubert Organization; the largest owner of theaters on broadway, is a good case study in the pros and cons of Internet ranting.Tricia Smith put up a... Continue Reading Posted at 3:10 PM \| Permalink \| Comments
Apr15	Intel Says Profit Margins On Track for 2008 Gary Bourgeault April 15, 2008 Even though Intel (Nasdaq:INTC) experienced an expected first-quarter drop in net income, falling to $1.44 billion, it reiterated its confidence that it was still on target for its projected profit-margins for 2008. The guidance helped the stock shoot up by... Continue Reading Posted at 9:06 PM \| Permalink \| Comments
	Traditional Media Launching More "Vertical Ad Networks" Gary Bourgeault April 15, 2008 With the idea of extending their reach and increasing their share of ad dollars generated on the Internet, traditional media companies have been launching "vertical ad networks" where they bundle ads to sell to Web sites with similar content.How the... Continue Reading Posted at 2:06 PM \| Permalink \| Comments
Apr14	How Daryn Kagan Gets Interviews for her Inspirational Web Site Gary Bourgeault April 14, 2008 Former CNN anchor Daryn Kagan has been busy building up a Web site centered inspirational stories, which she started after being told by CNN in January of 2006 they wouldn't be renewing her contract.We talked about it here last year,... Continue Reading Posted at 2:42 PM \| Permalink \| Comments
Apr12	IBM Claims New Chip Would Allow Devices to Store 500,000 songs or 3,500 Films Gary Bourgeault April 12, 2008 IBM (NYSE:IBM) has claimed its scientists have made a breakthrough in storage technology which would enable small devices to hold huge amounts of information. The company also says it will be far less expensive to produce.Some of the other value... Continue Reading Posted at 1:22 PM \| Permalink \| Comments
Apr11	Internet Buzzing about Naval Hooker Rebecca Dickinson - Photo Gary Bourgeault April 11, 2008 The story about disgraced Naval officer Rebecca Dickinson who moonlighted as a call girl while performing her duties as an officer in the Navy has exploded across the Web today.Dickinson was granted immunity in return for her testimony concerning D.C.... Continue Reading Posted at 2:25 PM \| Permalink \| Comments
Apr10	Yahoo Getting Desperate as Time Winds Down on Microsoft Deadline Gary Bourgeault April 10, 2008 Rumors are swirling all over the web concerning so-called white knights coming to the rescue of Yahoo! (Nasdaq:YHOO). But when you look at what's being thrown around, the solution would be worse than the problem.The two most prevelant rumors are... Continue Reading Posted at 1:31 PM \| Permalink \| Comments
Apr 9	Radiohead Expanding Their Web Presence: Digging Deeper and Wider Gary Bourgeault April 9, 2008 The new Radiohead social network site called WASTE or W.A.S.T.E Central, is obviously built to allow fans go deeper in their interaction concerning their favorite band Radiohead.Another thing I like about it is, while they obviously cater to their fans,... Continue Reading Posted at 4:15 PM \| Permalink \| Comments
Apr 8	Is Starbucks "Pikes Place Blend" Strategy a Good One? Gary Bourgeault April 8, 2008 ...or marketing in tough economic conditions.The introduction of Starbucks (Nasdaq:SBUX) new "Pikes Place Blend" is a good study in how to market in tough economic and competitive conditions.If you haven't heard, Starbucks offered customers who come into their stores today... Continue Reading Posted at 12:47 PM \| Permalink \| Comments
Apr 7	Kansas Jayhawks Respond Under Pressure and Win NCAA National Men's Basketball Championship Gary Bourgeault April 7, 2008 The Memphis Tigers weren't able to respond to shooting free throws under pressure, and Kansas was able to overcome a 60 to 51 point lead by Memphis with a little over two minutes left in the game to win the... Continue Reading Posted at 10:08 PM \| Permalink \| Comments
	ESPN Goes All Out for its Masters Coverage Gary Bourgeault April 7, 2008 There will be a plethora of coverage on the upcoming Masters gold tournament, as CBS has partnered this year with ESPN to provide the most extensive coverage in the history of the tournament.Here's some of what ESPN will be offering... Continue Reading Posted at 1:03 PM \| Permalink \| Comments
Apr 6	Pizza.com Brings $2.6 Million to Domain Name Owner Gary Bourgeault April 6, 2008 While the stories of getting a domain name and turning it into millions has been overly hyped, and for the most part made money only for those selling how-to products on how to do it, there still is the occasional domain... Continue Reading Posted at 2:08 PM \| Permalink \| Comments
Apr 5	Catalog Growth Led by Religion, Auto, Education Sectors Gary Bourgeault April 5, 2008 The catalog industry has changed in focus over the last 4 years, as catalogs connected to religion, automotive and education have increased significantly from 2004 to 2008, according to Oxbridge Communications.Oxbridge says the number of catalogs in the 2008 National Directory... Continue Reading Posted at 8:24 PM \| Permalink \| Comments
	Yahoo Has Three Weeks to Respond to Microsoft Offer Gary Bourgeault April 5, 2008 Tired of Yahoo's (Nasdaq:YHOO) stalling tactics, Microsoft (Nasdaq:MSFT) has given Yahoo three weeks to respond to their $44.6 billion offer for the company.If they don't respond, Microsoft CEO Steve Ballmer said he'll bypass Yahoo's directors and take their case straight... Continue Reading Posted at 7:10 PM \| Permalink \| Comments
	News Corp Making Changes to Fox Interactive Media Division Gary Bourgeault April 5, 2008 Responding to the specific challenges of marketing at its social networking prize MySpace, News Corp (NYSE:NWS-A) is making over its Fox Interactive divisions to better take advantage of the online advertising space.Part of that strategy is to launch its highly touted... Continue Reading Posted at 2:54 PM \| Permalink \| Comments
Apr 4	Teacher Poses in Dominatrix Photos Online with Students: Not Disciplined Gary Bourgeault April 4, 2008 This YouTube video captures the newcast story of a UNM teacher who had posed with her students in sick dominatrix poses. The university unbelievable did nothing to discipline the so-called teacher.The director of the creative writing department, Sharon Warner stepped... Continue Reading Posted at 9:43 PM \| Permalink \| Comments
	Easiest Way to make Money Online? Find out if You're Owed it! Gary Bourgeault April 4, 2008 Two of the easiest ways to get some quick cash online is to find out if you're unknowingly owed it. You may be surprised to find out if you're an American, that one in eight people are owed money for... Continue Reading Posted at 11:23 AM \| Permalink \| Comments
Apr 3	Apple iTunes Claims Music Superiority Over Wal-Mart Gary Bourgeault April 3, 2008 Apple iTunes (Nasdaq:AAPL) tells Wal-Mart (NYSE:WMT) to move it on over, as the company claims they've leapfrogged over the giant retailer to become the No. 1 music retailer in the United States in February.The No. 3 company in music sales... Continue Reading Posted at 8:16 PM \| Permalink \| Comments
	MySpace Music Service Launches with Three Major Music Companies - Fourth Coming Soon Gary Bourgeault April 3, 2008 The rumored joint venture between MySpace and music industry giants Warner Music Group, Sony BMG Music Entertainment and Universal Music group was officially announced, being dubbed MySpace Music.The newly formed company will merge the robust MySpace music community with the... Continue Reading Posted at 7:53 PM \| Permalink \| Comments
	Comcast Launches First DOCSIS 3.0 Service in Twin Cities Gary Bourgeault April 3, 2008 The Docsis 3.0 cable modem service from Comcast has finally launched, and its first market is Minneapolis/St. Paul. The service is built to compete with telecom's who advertise their internet services at connections of 50-Mbps.Comcast (Nasdaq:CMCSA) now can advertise similar... Continue Reading Posted at 1:26 PM \| Permalink \| Comments
Apr 2	Internet Sting Lands Husband of Democratic Senator Debbie Stabenow Gary Bourgeault April 2, 2008 Thomas Athans, husband of U.S. Senator from Michigan, Democrat Debbie Stabenow, was stopped in an Internet sting involving prostitutes, after he was pulled over by police when leaving a motel he paid a prostitute to have sex with. Amazingly, he wasn't... Continue Reading Posted at 8:24 PM \| Permalink \| Comments
	Media Shakeout Continues as Layoffs Reaching Deeper Gary Bourgeault April 2, 2008 The shakeout in traditional media companies is ratcheting up a notch, as layoffs continue, and some big names are starting to enter the picture.One of the more recent and well-known is Bob Lobel, a veteran and legendary sportscaster from WBZ-TV,... Continue Reading Posted at 12:24 PM \| Permalink \| Comments
Apr 1	Auto Manufacturers Target Portals and Auto Resource Sites: General Motors Leads the Way Gary Bourgeault April 1, 2008 While sales for the auto industry been plunging, it hasn't stopped the automakers from continuing to splash their ads all over the Web.Using data from the comScore Ad Metrix service (NASDAQ:SCOR), comScore released a study showing how the automakers were... Continue Reading Posted at 6:55 PM \| Permalink \| Comments
	International Olympic Committee Tells China Internet Must be Open for Olympics Gary Bourgeault April 1, 2008 The strong message from the International Olympic Committee is they want the Internet to be open during the Beijing Olympics.Talking to reporters, IOC coordination commission vice chairman Kevan Gosper said, " ... we discussed and insisted again ... that the... Continue Reading Posted at 1:11 PM \| Permalink \| Comments

« March 2008 | Main | May 2008 »

Apr30	With Online Video, Smaller is Definitely Bigger Gary Bourgeault April 30, 2008 Know More: Online Video The idea that monetizing online video is so hard to figure out baffles me; it's not that difficult. Probably the major reason it seems so difficult is the continuing mindset by some on developing or creating a mass audience on the Web; something that's not going to happen. Even social networking sites really aren't mass audiences, they're simply a bunch of individuals using the services to interact with a smaller group of people. It's an illusion when the large numbers of people using these services are thrown about. It makes it look like a mass audience, when it's far from it. Anyway, monetizing online video will definitely be bigger when we think smaller. Continue Reading Posted at 2:31 PM \| Permalink \| Comments
Apr29	Is Ben & Jerry’s Free Cone Day Effective Marketing? Gary Bourgeault April 29, 2008 The annual Ben & Jerry's free cone day is upon us, and it made me think about whether offer free cones to the general population is an effective marketing tool for the long term.Today of course the ice cream shop... Continue Reading Posted at 3:06 PM \| Permalink \| Comments
Apr28	Is Miley Cyrus Another Brand Going Downhill? Gary Bourgeault April 28, 2008 The continual release of photos online of Miley Cyrus does beg the question of what's going on with her. Is there someone behind the scenes promoting this stupidity in order to have her start to appeal to an older audience?... Continue Reading Posted at 3:02 PM \| Permalink \| Comments
	Coldplay Offering Single "Violet Hill" Free on Web Site Gary Bourgeault April 28, 2008 Coldplay will be releasing their new album "Viva La Vida" digitally in a week, and to give fans a taste of what to expect they are offering the single "Violet Hill" free online; leading up to the album release. As of... Continue Reading Posted at 1:32 PM \| Permalink \| Comments
	Is the Roger Clemens Brand Dead? Gary Bourgeault April 28, 2008 Roger Clemens seems to be the type of person who lives life on the edge. The scandals surrounding possible steroid use, lawsuits, and now an alleged relationship with another troubled person: Mindy McCready, has the former baseball star in the... Continue Reading Posted at 12:45 PM \| Permalink \| Comments
Apr27	The NFL Draft and what Data are Telling Us Gary Bourgeault April 27, 2008 One thing I really liked about the NFL Draft this year was the way teams hired for specific needs and fit, even though more talented and higher rated players were available, as mentioned here.What's impressive about all professional sports drafts... Continue Reading Posted at 1:50 PM \| Permalink \| Comments
Apr26	Want more "Focused" Web Traffic? Here's How! Gary Bourgeault April 26, 2008 An recent article by Seth Godin talks about what he calls "silly traffic," a term he uses for general Web traffic coming to your Web site without focus.Some of the things Godin recommends to combat general traffic and send them... Continue Reading Posted at 2:42 PM \| Permalink \| Comments
Apr25	US Advertising Market Remains Strong Says WPP Head "Sir Martin Sorrell" Gary Bourgeault April 25, 2008 WPP CEO Sir Martin Sorrell said growth for the company in March was slow, but a surprise was the strength of the US advertising market during that time. "North America, despite the talk of recession and the continuing credit crisis... Continue Reading Posted at 4:48 PM \| Permalink \| Comments
	Do You Have a Marketing Campaign in Place to Tap into Stimulus Refund Money? Gary Bourgeault April 25, 2008 We talked in early February about having marketing plans in place to tap into the huge amount of money becoming available to people in America through the economic stimulus in the near future. Today it was announced that the direct... Continue Reading Posted at 2:56 PM \| Permalink \| Comments
Apr24	Expected Probe into Possible Antitrust Violations by Google and Yahoo Underway Gary Bourgeault April 24, 2008 As expected, the U.S. Justice Department has launched an investigation into the two-week test by Google (Nasdaq:GOOG) and Yahoo (Nasdaq:YHOO) to combine parts of their Web search and advertising business.The two companies told Reuters that they had let the Justice Department... Continue Reading Posted at 4:41 PM \| Permalink \| Comments
	How International Are You? Currency as a Marketing Tool Gary Bourgeault April 24, 2008 The release of the quarterly results for Ford (NYSE:F) Motor Co. today surprised a lot of people as the company posted a $100 million profit; exceeding everyone's expectations.What led the company was its global sales, as its North American sales... Continue Reading Posted at 2:01 PM \| Permalink \| Comments
Apr23	Marvel Entertainment Lands Ira Rubenstein to Lead Digital Strategy Gary Bourgeault April 23, 2008 Marvel Entertainment Inc. (NYSE:MVL) is ramping up its digital push, and has hired Ira Rubenstein away from Sony Corp's (NYSE:SNE) Sony Pictures Digital to lead the charge.Rubenstein will retain the title at Marvel he had at Sony of executive vice... Continue Reading Posted at 3:54 PM \| Permalink \| Comments
	Administrative Assistant's Day and the Growing Online Virtual Assistant Industry Gary Bourgeault April 23, 2008 For any of us that have run businesses; both online or offline, we know the extreme value of a high quality administrative assistant. They can be the difference between not only a smooth running, stress-resistant work environment, and a chaotic... Continue Reading Posted at 2:28 PM \| Permalink \| Comments
Apr22	Hollywood Insiders Deepak Nayer and Sandy Grushow Launch New Studio Web Site "Filmaka" Gary Bourgeault April 22, 2008 Two Hollywood insiders have gotten together to develop an online studio and community, built to discover and cultivate the next wave of directors in the film industry.Deepak Nayer, who was the producer or executive producer of films like "City of... Continue Reading Posted at 6:00 PM \| Permalink \| Comments
	MySpace Goes with NBC and MSNBC.com for News Content Gary Bourgeault April 22, 2008 The news that MySpace (NYSE:NWS-A) and News Corp. were going with NBC News and MSNBC.com for political coverage and other content was disappointing to me. While NBC may have been ok to go with, I don't see anything of value... Continue Reading Posted at 4:44 PM \| Permalink \| Comments
Apr21	Kenyan "Robert Cheruiyot" Wins Fourth Boston Marathon Gary Bourgeault April 21, 2008 The running of the 112th Boston Marathon ended with Kenyan "Robert Cheruiyot" winning his fourth title. It also gave Kenya its 15th win in the last 17 years for the men's title.Cheruiyot's comments after winning were an inspiration and education... Continue Reading Posted at 2:44 PM \| Permalink \| Comments
Apr20	Walt Disney Again Biggest Online Spender of Entertainment Companies Gary Bourgeault April 20, 2008 Nielsen Online reports that the Walt Disney Co. (NYSE:DIS) is once again the biggest investor in online ads among entertainment companies, as in February, they accounted for 46.8 percent of all online spending from the sector.This confirms Disney's continual push... Continue Reading Posted at 8:44 PM \| Permalink \| Comments
	A Lesson from Danica Patrick and Her Historic IndyCar Victory Gary Bourgeault April 20, 2008 After the smoke cleared at the Indy Japan 300, Danica Patrick became the first woman to win an IndyCar event in history. It was great to see.She, and others in the race, made a comment that's worth listening to as... Continue Reading Posted at 12:53 PM \| Permalink \| Comments
Apr19	AOL Launching Women's Site Targeting Younger Demo Gary Bourgeault April 19, 2008 AOL has plans to launch a new women's lifestyle Web site which will target a younger demo than its current AOL Living offering.It looks like the site is being built as a counterpart to its existing men's site which has... Continue Reading Posted at 2:11 PM \| Permalink \| Comments
Apr18	Does SurfTheChannel.com Represent Beginning of End of Film Industry? Gary Bourgeault April 18, 2008 Now that the threat of instantaneous access to films has arrived, as seen with SurfTheChannel.com, among others, some are saying Hollywood needs to fear that what happened to the music industry will begin to happen to them.Rich Greenfield, an analyst... Continue Reading Posted at 4:19 PM \| Permalink \| Comments
Apr17	Google Beats Estimates, Stock Soars Gary Bourgeault April 17, 2008 Google (Nasdaq:GOOG) beat analysts expectations by a hefty amount for the quarter, and the stock surged on the news the economic slowdown wasn't having an impact on the search giant. In after-hours trading the stock was up by 17 percent... Continue Reading Posted at 3:41 PM \| Permalink \| Comments
	Chicago Housing Authority Holding Online Lottery Through RentBetter.Org Gary Bourgeault April 17, 2008 There are 40,000 spots available for rental housing in Chicago, and the Chicago Housing Authority is holding a lottery for people to get a chance at one of those spots on a waiting list.The lottery will be held until May... Continue Reading Posted at 12:33 PM \| Permalink \| Comments
Apr16	Wife Tries to Humiliate Husband with Youtube Video Rant - Backfires Gary Bourgeault April 16, 2008 The recent tirade by the wife of millionaire Philip Smith, who is president of Shubert Organization; the largest owner of theaters on broadway, is a good case study in the pros and cons of Internet ranting.Tricia Smith put up a... Continue Reading Posted at 3:10 PM \| Permalink \| Comments
Apr15	Intel Says Profit Margins On Track for 2008 Gary Bourgeault April 15, 2008 Even though Intel (Nasdaq:INTC) experienced an expected first-quarter drop in net income, falling to $1.44 billion, it reiterated its confidence that it was still on target for its projected profit-margins for 2008. The guidance helped the stock shoot up by... Continue Reading Posted at 9:06 PM \| Permalink \| Comments
	Traditional Media Launching More "Vertical Ad Networks" Gary Bourgeault April 15, 2008 With the idea of extending their reach and increasing their share of ad dollars generated on the Internet, traditional media companies have been launching "vertical ad networks" where they bundle ads to sell to Web sites with similar content.How the... Continue Reading Posted at 2:06 PM \| Permalink \| Comments
Apr14	How Daryn Kagan Gets Interviews for her Inspirational Web Site Gary Bourgeault April 14, 2008 Former CNN anchor Daryn Kagan has been busy building up a Web site centered inspirational stories, which she started after being told by CNN in January of 2006 they wouldn't be renewing her contract.We talked about it here last year,... Continue Reading Posted at 2:42 PM \| Permalink \| Comments
Apr12	IBM Claims New Chip Would Allow Devices to Store 500,000 songs or 3,500 Films Gary Bourgeault April 12, 2008 IBM (NYSE:IBM) has claimed its scientists have made a breakthrough in storage technology which would enable small devices to hold huge amounts of information. The company also says it will be far less expensive to produce.Some of the other value... Continue Reading Posted at 1:22 PM \| Permalink \| Comments
Apr11	Internet Buzzing about Naval Hooker Rebecca Dickinson - Photo Gary Bourgeault April 11, 2008 The story about disgraced Naval officer Rebecca Dickinson who moonlighted as a call girl while performing her duties as an officer in the Navy has exploded across the Web today.Dickinson was granted immunity in return for her testimony concerning D.C.... Continue Reading Posted at 2:25 PM \| Permalink \| Comments
Apr10	Yahoo Getting Desperate as Time Winds Down on Microsoft Deadline Gary Bourgeault April 10, 2008 Rumors are swirling all over the web concerning so-called white knights coming to the rescue of Yahoo! (Nasdaq:YHOO). But when you look at what's being thrown around, the solution would be worse than the problem.The two most prevelant rumors are... Continue Reading Posted at 1:31 PM \| Permalink \| Comments
Apr 9	Radiohead Expanding Their Web Presence: Digging Deeper and Wider Gary Bourgeault April 9, 2008 The new Radiohead social network site called WASTE or W.A.S.T.E Central, is obviously built to allow fans go deeper in their interaction concerning their favorite band Radiohead.Another thing I like about it is, while they obviously cater to their fans,... Continue Reading Posted at 4:15 PM \| Permalink \| Comments
Apr 8	Is Starbucks "Pikes Place Blend" Strategy a Good One? Gary Bourgeault April 8, 2008 ...or marketing in tough economic conditions.The introduction of Starbucks (Nasdaq:SBUX) new "Pikes Place Blend" is a good study in how to market in tough economic and competitive conditions.If you haven't heard, Starbucks offered customers who come into their stores today... Continue Reading Posted at 12:47 PM \| Permalink \| Comments
Apr 7	Kansas Jayhawks Respond Under Pressure and Win NCAA National Men's Basketball Championship Gary Bourgeault April 7, 2008 The Memphis Tigers weren't able to respond to shooting free throws under pressure, and Kansas was able to overcome a 60 to 51 point lead by Memphis with a little over two minutes left in the game to win the... Continue Reading Posted at 10:08 PM \| Permalink \| Comments
	ESPN Goes All Out for its Masters Coverage Gary Bourgeault April 7, 2008 There will be a plethora of coverage on the upcoming Masters gold tournament, as CBS has partnered this year with ESPN to provide the most extensive coverage in the history of the tournament.Here's some of what ESPN will be offering... Continue Reading Posted at 1:03 PM \| Permalink \| Comments
Apr 6	Pizza.com Brings $2.6 Million to Domain Name Owner Gary Bourgeault April 6, 2008 While the stories of getting a domain name and turning it into millions has been overly hyped, and for the most part made money only for those selling how-to products on how to do it, there still is the occasional domain... Continue Reading Posted at 2:08 PM \| Permalink \| Comments
Apr 5	Catalog Growth Led by Religion, Auto, Education Sectors Gary Bourgeault April 5, 2008 The catalog industry has changed in focus over the last 4 years, as catalogs connected to religion, automotive and education have increased significantly from 2004 to 2008, according to Oxbridge Communications.Oxbridge says the number of catalogs in the 2008 National Directory... Continue Reading Posted at 8:24 PM \| Permalink \| Comments
	Yahoo Has Three Weeks to Respond to Microsoft Offer Gary Bourgeault April 5, 2008 Tired of Yahoo's (Nasdaq:YHOO) stalling tactics, Microsoft (Nasdaq:MSFT) has given Yahoo three weeks to respond to their $44.6 billion offer for the company.If they don't respond, Microsoft CEO Steve Ballmer said he'll bypass Yahoo's directors and take their case straight... Continue Reading Posted at 7:10 PM \| Permalink \| Comments
	News Corp Making Changes to Fox Interactive Media Division Gary Bourgeault April 5, 2008 Responding to the specific challenges of marketing at its social networking prize MySpace, News Corp (NYSE:NWS-A) is making over its Fox Interactive divisions to better take advantage of the online advertising space.Part of that strategy is to launch its highly touted... Continue Reading Posted at 2:54 PM \| Permalink \| Comments
Apr 4	Teacher Poses in Dominatrix Photos Online with Students: Not Disciplined Gary Bourgeault April 4, 2008 This YouTube video captures the newcast story of a UNM teacher who had posed with her students in sick dominatrix poses. The university unbelievable did nothing to discipline the so-called teacher.The director of the creative writing department, Sharon Warner stepped... Continue Reading Posted at 9:43 PM \| Permalink \| Comments
	Easiest Way to make Money Online? Find out if You're Owed it! Gary Bourgeault April 4, 2008 Two of the easiest ways to get some quick cash online is to find out if you're unknowingly owed it. You may be surprised to find out if you're an American, that one in eight people are owed money for... Continue Reading Posted at 11:23 AM \| Permalink \| Comments
Apr 3	Apple iTunes Claims Music Superiority Over Wal-Mart Gary Bourgeault April 3, 2008 Apple iTunes (Nasdaq:AAPL) tells Wal-Mart (NYSE:WMT) to move it on over, as the company claims they've leapfrogged over the giant retailer to become the No. 1 music retailer in the United States in February.The No. 3 company in music sales... Continue Reading Posted at 8:16 PM \| Permalink \| Comments
	MySpace Music Service Launches with Three Major Music Companies - Fourth Coming Soon Gary Bourgeault April 3, 2008 The rumored joint venture between MySpace and music industry giants Warner Music Group, Sony BMG Music Entertainment and Universal Music group was officially announced, being dubbed MySpace Music.The newly formed company will merge the robust MySpace music community with the... Continue Reading Posted at 7:53 PM \| Permalink \| Comments
	Comcast Launches First DOCSIS 3.0 Service in Twin Cities Gary Bourgeault April 3, 2008 The Docsis 3.0 cable modem service from Comcast has finally launched, and its first market is Minneapolis/St. Paul. The service is built to compete with telecom's who advertise their internet services at connections of 50-Mbps.Comcast (Nasdaq:CMCSA) now can advertise similar... Continue Reading Posted at 1:26 PM \| Permalink \| Comments
Apr 2	Internet Sting Lands Husband of Democratic Senator Debbie Stabenow Gary Bourgeault April 2, 2008 Thomas Athans, husband of U.S. Senator from Michigan, Democrat Debbie Stabenow, was stopped in an Internet sting involving prostitutes, after he was pulled over by police when leaving a motel he paid a prostitute to have sex with. Amazingly, he wasn't... Continue Reading Posted at 8:24 PM \| Permalink \| Comments
	Media Shakeout Continues as Layoffs Reaching Deeper Gary Bourgeault April 2, 2008 The shakeout in traditional media companies is ratcheting up a notch, as layoffs continue, and some big names are starting to enter the picture.One of the more recent and well-known is Bob Lobel, a veteran and legendary sportscaster from WBZ-TV,... Continue Reading Posted at 12:24 PM \| Permalink \| Comments
Apr 1	Auto Manufacturers Target Portals and Auto Resource Sites: General Motors Leads the Way Gary Bourgeault April 1, 2008 While sales for the auto industry been plunging, it hasn't stopped the automakers from continuing to splash their ads all over the Web.Using data from the comScore Ad Metrix service (NASDAQ:SCOR), comScore released a study showing how the automakers were... Continue Reading Posted at 6:55 PM \| Permalink \| Comments
	International Olympic Committee Tells China Internet Must be Open for Olympics Gary Bourgeault April 1, 2008 The strong message from the International Olympic Committee is they want the Internet to be open during the Beijing Olympics.Talking to reporters, IOC coordination commission vice chairman Kevan Gosper said, " ... we discussed and insisted again ... that the... Continue Reading Posted at 1:11 PM \| Permalink \| Comments

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