The idea that monetizing online video is so hard to figure out baffles me; it's not that difficult.
Probably the major reason it seems so difficult is the continuing mindset by some on developing or creating a mass audience on the Web; something that's not going to happen. Even social networking sites really aren't mass audiences, they're simply a bunch of individuals using the services to interact with a smaller group of people.
It's an illusion when the large numbers of people using these services are thrown about. It makes it look like a mass audience, when it's far from it.
Anyway, monetizing online video will definitely be bigger when we think smaller.
