Using a survey of NBC Rewind viewers, the results found that ads that were streamed online in connection to full-length episodes, were more favorable to those watching them, and they were more apt to interact with them. Respondents added they felt they were much less interuptive than ads offered on television.
The 5,000 Rewind users surveyed also were found to have better recall of a brand, along with enjoying the entertainment value the ad offered.
“NBC.com’s loyal users actively navigate and curate their own experience in NBC Rewind, so there is a high level of engagement,” said Peter Naylor, senior VP, digital media sales, NBC Universal. “These research results show that when the right message is tailored to the right medium, this engaged audience really responds and our advertisers win.”
According to the Peacock, the three leading full-length shows on NBC.com this year are "American Gladiators," "The Biggest Loser" and "Deal or No Deal." Together they've generated over 70 million page views according to the network.
The Web site has also included 40.9 million video streams, and an increase in unique visitors of 7 percent.
Growth in full-length and other professional content will continue to grow across all media properties, which is good news for advertisers looking for quality, trusted content to place their ads against.
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