In what appears to be a signal by Google (Nasdaq: GOOG) it's going to expand its ad offerings after the recent acquisition of DoubleClick Inc., they are going to soon announce a new service that empowers online publishers to manage and "serve up ads each time a consumer pulls up a Web page," said the Online Wall Street Journal.
The Ad Manager service, which is in beta at this time, will dish up the ad serving on a complimentary basis, in contrast to competitors who have charged webmasters for doing the same. DoubleClick itself charges for that privilege.
This service will compliment the service and market that DoubleClick serves, which is to companies with larger marketing departments and needs. Ad manager will serve the smaller and medium-size marketing departments.
What Google is looking to get out of this is, is companies that use Ad Manager will allow Google to put some of their ads up on the websites of the users that haven't had all their spots filled yet. Google would get a piece of that action from any ads they sell.
The new system looks very flexible, as Google wouldn't force users to include Adsense ads on their sites, and they can put competitors' ads in place of Google's if they make more money for the company.
Along with text ads, the new service would include video and display ads as well.
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