A lot of interesting Google news was across the web today, as everything from them becoming the top brand among all businesses in the UK, to investing in a in trans-Pacific fiber-optic cable in order to build up bandwidth.
In other stories the company talks about the secret to their success, topping the search rankings again, the Microsoft, Yahoo stalemate, possible termination of the deal between Fox Interactive, and coming changes to Google's AdWords Algorithm.
Google News
Google takes UK's top brand spot
Google was the most recently-established brand in the top 50
Internet giant Google has been rated the number one brand in the UK, according to a survey.
The firm came top of the UK's top 500 brands, in an annual survey conducted by research firm Superbrands and based on the views of 1,500 professionals.
TOP BRANDS IN THE UK
1: Google
2: Microsoft
3: BP
4: BBC
5: GlaxoSmithKline
6: Rolls-Royce group
7: Financial Times
8: BA
9: Fedex
10: Hertz
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Google tops January search rankings with 56.9% share - Nielsen Online
- Nielsen Online said Monday Google Inc. topped January's search rankings with 4.22 billion queries, or a 56.9% share.
Yahoo Inc. (nasdaq:YHOO) came in second for the month with 1.41 billion searches, or a 19% share, followed by Microsoft Corp. (nasdaq: MSFT)'s MSN/Windows Live with a 12.1% share and Time Warner (nyse:TWX)'s AOL search with a 4.7% share.
Shares of Google (nasdaq:GOOG) fell 3.2% to $491.71, while Yahoo shares slipped 25 cents to $28.13.
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Google joins consortium to build bandwidth
Will invest in trans-Pacific fiber-optic cable
Google is joining a consortium to build a trans-Pacific fiber-optic cable, yet another sign that Internet companies are becoming powerful communications entities in their own right as users increasingly turn to the Web to swap videos and talk across the globe.
The move, which was announced Monday afternoon, is the first time an Internet company has invested in a cable spanning an ocean, said Alan Mauldin, research director with Washington-based research firm TeleGeography.
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In Microsoft-Yahoo stalemate, Google's the winner
As the stalemate over Microsoft Corp.'s bid to buy Yahoo Inc. enters its third week, some analysts are already pointing to a winner in the impasse: Google Inc.
Two weeks after Yahoo rebuffed Microsoft's merger proposal and the software giant's vow to explore all options, it remains unclear how the situation will play out. But the uncertainty in what could turn into a protracted battle is giving crucial openings to the two titans' common rival, Google, some analysts said.
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Fox Interactive and Google: Is breaking up hard to do?
Fox is reportedly thinking about terminating its deal with Google for search advertising and getting in bed with Microsoft.
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Google Outlines The Secret To Its Success
Apparently, there's some level of mystery involved in Google's success. So much so that Google's chief economist Hal Varian put together a bunch of ideas on why Google continually succeeds. Varian has one answer. I have another.
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Google to Fiddle With AdWords Algorithm
Google reportedly has an algorithm change planned for "select advertisers" effective Feb. 28, which could help boost first-quarter or second-quarter results, according to one financial analyst.
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