Devoted to online marketing, viral marketing, and web marketing

According to a comScore's annual Super Bowl survey, those watching the game plan to have a significant presence online before, during and after the game.

A full 82 percent said they plan on going online before the game, another 61 percent said they'll go on the Web after the game, while 29 percent said they'll be online during the game or 28 percent during halftime.
 
The major reasons cited for going online were to check out and keep up with the statistics, with 17 percent saying that would be their main activity, and 16 percent would go online to find out about party ideas and recipes.

Another 16 percent said they would go online to take a look at the Super Bowl advertisers' websites, with 13 percent saying they'll check out the ads online.

"Viewers have indicated that the Internet will be a more significant part of their Super Bowl experience than last year," said Andrew Lipsman, senior analyst at comScore. "In particular, there seems to be a greater inclination to access advertisers' content online, which highlights the increasing importance of a cross-media advertising strategy."
 
Interestingly, when asked which commercials they were most looking forward to, people responded with either Coca Cola (NYSE:KO) or Pepsi (NYSE:PEP).