With the opening up of Hulu to the general public in March, anticipation of the event has generated quite a bit of news and interest for the video download site.
Many changes and stories are also appearing daily, as it seems the other major studios are looking at getting on board, and the changing media marketplace is in flux consitently against the past business model.
Hulu CEO Jason Kilar is already calling for advertisers to change their thinking with the Hulu model, and move away from the ubiquitous 30-second ad they've been so used to in the past. That's got to change says Kilar.
NBC Universal CEO Jeff Zucker adds that even with the introduction of Hulu, he has no idea where things will end up.
Hulu is a joint venture between News Corp. (NYSE:NWS-A) and NBC Universal (NYSE:GE), which offers free professional video of premium TV shows, clips and films on the internet.
It has won grudging praise from the blogosphere on its quality of experience for users, along with its solid interface.
Jeff Zucker Interview talking on Hulu, iTunes, other stuff
Major Hulu stories on the Web
Hulu to Advertisers: Web TV Ads Yield More Engagement. Take Advantage!
The head of the video site Hulu has called on advertisers to think outside the 30-second box for web video ads.
In comments made at an Interactive Advertising Bureau meeting, Hulu CEO Jason Kilar suggested advertisers adopt different models for streaming video ads.
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Hulu CEO Kilar to deliver NAB2008 keynote
Hulu CEO Jason Kilar will address NAB2008 on April 16 to discuss online content distribution trends and technology.
Jason Kilar, CEO of Hulu, an online video joint venture between NBC Universal and News Corp., will present a keynote speech April 16 at NAB2008 on trends and technologies that are enticing content providers to distribute and deliver content.
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Warner Brothers set to join Hulu
It looks like Hulu could be adding to its content library soon. Warner Brothers president Bruce Rosenblum says a deal with Hulu is "imminent." Right now, all of the content available on Hulu comes from NBC and FOX News Corp.
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Hulu CEO: Viewers Love 'A-Team', 'Airwolf'
We'll take credit for at least some of the interest in the exploits of Mr. T and crew, thanks to our SAI A-Team Channel. But "Airwolf?" Said Kilar: "Airwolf happens to be kicking the pants off a lot of current TV shows."
NBC Jeff Zucker Dishes on Strike, Hulu, iTunes, Kitchen Sink
NBC Universal President and CEO Jeff Zucker spoke at Harvard Business School’s Entertainment and Media Conference in Cambridge today. He rebutted claims of network irrelevancy, network neutrality, and Steve Jobs. It was clear that there was a lot of mutual respect and love between the MBA students and Zucker.
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