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Feb29
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Disney's (NYSE: DIS) ESPN is looking at ways to expand its already highly popular web content, going beyond the short clips that feature game wrap up and highlights, as well as breaking news. They want try out more video content that is exclusive to the Web, along with experimenting with long-form video also. According to Ed Erhardt, president of customer marketing and sales for ESPN and ABC Sports, "This year, we are going to launch a number of new, original shows only on ESPN.com. We think there's a huge opportunity for that audience on that part of our platform." Of course that will lead to improving ways it serves ads against its video cotent. Erhardt says he wants to empower marketers to be able to acquire more targeted video content to place their ads against than they are able to now.
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Feb28
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While it doesn't surprise me that "Quarterlife" was cancelled by NBC, I did think it would be allowed to air one more time to see if it could get any legs under it. Alas, it's not to be, as the...
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With the opening up of Hulu to the general public in March, anticipation of the event has generated quite a bit of news and interest for the video download site. Many changes and stories are also appearing daily, as it...
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Feb27
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We recently talked about the unusual experiment where "Quarterlife" was taken from the Internet and brought to TV. The initial results weren't encouraging, as the premiere was only able to garner a 1.6 rating, which was the worst performance of...
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The death of William F. Buckley today, who is considered the father of the modern conservative movement, highlights what someone has the capability of accomplishing in the midst of overwhelming opposition and resistance from entrenched opponents.Since this is an online...
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Feb26
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The headline above is appropriate for today, as the last couple days of YouTube (Nasdaq:GOOG) coverage have been dominated by the closing off of YouTube in Pakistan, and it resulting in the worldwide shutdown for a couple hours.For the YouTube...
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The power outage in Florida today makes me think of how things can go viral in any area of life. If you aren't aware of the outage, it started at about 9 pm EST, and spread across much of the...
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What I find interesting about the premiere of Quarterlife on NBC tonight, is it's failure to gain traction on the Internet, and what that may mean in relationship to TV. I don't think it's as simple and obvious as it...
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Feb25
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A lot of interesting Google news was across the web today, as everything from them becoming the top brand among all businesses in the UK, to investing in a in trans-Pacific fiber-optic cable in order to build up bandwidth.In other...
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It's good news to me to hear that the initiative to find a more experienced executive at Facebook is being spearheaded by Mark Zuckerberg himself.With the probable goal of going public in about two years, there needs to be someone...
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Feb24
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The man that "fell" from the Fairmont Hotel in Chicago was found to be DDB creative director Paul Tilley. The incident is now being called a suicide, and is confirmed that Tilley jumped to his death.Ad Pulp commented in the...
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Click on headlines to go to storyMoroccan Sentenced to 3 Years for Facebook JokeMoroccan computer engineer Fouad Mourtada, 26, was sentenced by a Casablanca court to three years in prison over a Facebook profile of the younger brother of Moroccan...
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On Convergenceculture, the question is asked on "whether advertisers are ready to invest more money on a channel without real control over the content being shown, as much of the popular original content tends to be controversial and entrenched in...
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Feb23
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Click on Headlines to go to storyYahoo Feels Shareholders` Wrath in Rebuking MicrosoftIn rejecting Microsoft's $44.6 billion purchase offer, Yahoo has drawn the ire of investors who feel the company isn't doing right by them. Two Detroit pension funds have...
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For TheStreet.com, their chief revenue generator in the past has been a subscription model. Now they're increasingly moving toward an ad model to drive revenue growth.The company says they want to reach the "mass consumer market" more, and so are...
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Feb22
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The lack of buyers for homeowners stuck with the houses when housing prices started sliding, along with the tightening credit market, has caused them to start looking for creative ways to get rid of their homes.There are an "estimated 16,000...
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Feb21
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The story broken last week about News Corp. (NYSE:NWS-A) putting its feelers out to the major music companies about creating a new online music venture with them via MySpace has garnered a lot of press and interest.It's part of the...
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Microsoft (Nasdaq:MSFT) announced today that they're going to put into action four new "interoperability principles and corresponding actions across its high-volume business products."The purpose will be to "drive greater interoperability, opportunity and choice for developers, partners, customers and competitors," they...
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Feb20
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A lesson from Science FictionI remember when I first heard the idea from a sales manager that people were like sheep and you had to lead them where you want them to go. My first response was to be offended...
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Have you ever wondered why things like seminars and materials related to success thrive so much? You see billions of dollars spent on helping people to succeed across a number of endeavors. One of the major reasons is the educational...
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Feb19
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Many online marketers miss out on a number of revenue streams by not understanding the underlying expertise their existing business has within it. A recent example is the video Web site GoFish, which targets the youth market with videos and...
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Feb18
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The eBay sellers are up in arms again concerning the changes in fee structures and feedback changes in the system. In response, they launched a boycott today in an attempt to influence the changes eBay (EBAY) has made. It's probably...
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Feb17
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Vator.tv has gotten together with VentureBeat to sponsor and judge a pitch competition for up and coming "new media" entrepreneurs.On the VentureBeat web site, they say the competition has been going on since the middle of November, and still has...
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Feb16
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Consumers not only check online product reviews before making a buying decision, they read an average of four reviews before spending their money.This shows that consumers not only want people talking about the product from different perspectives, but they also...
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Feb15
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A group of large newspaper organizations - Gannett Co. (NYSE:GCI), New York Times (NYSE:NYT), Tribune Co. and Hearst Corp. - have put together an online partnership for the purpose of selling ads across local news Web sites.Dubbed quadrantONE, the four companies...
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Feb14
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It didn't take more than a few minutes for the first real trailer from "Indiana Jones and the Kingdom of the Crystal Skull" to make it online, as not soon after it debuted on Good Morning America, it was making...
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Feb13
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The lawsuit filed earlier in February against Yahoo (Nasdaq:YHOO) was for their behavior last year when they quietly refused an offer by Microsoft for the company. According to the class-action lawsuit, filed by the law firms Barrett, Johnston & Parsley...
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Feb12
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As far as professional video content goes, YouTube is still fighting an uphill battle to become a player in the market. Major media companies overall still resist making any deals with them, although some like Oprah's Harpo, PBS, Reuters and...
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Feb11
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A recent survey by Forrester which asked 5,000 online consumers what they primarily looked for when visiting a Web site, found that the top thing was user ratings and reviews, with 64 percent saying that was their No. 1 preference.Right...
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Feb10
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Feeling the offer by Microsoft (Nasdaq:MSFT) "massively undervalues" the company, the Yahoo (Nasdaq:YHOO) board has indicated it will reject the $31-a-share offer on Monday, said the Wall Street Journal citing an unidentified source.According to the Journal report, Yahoo feels that...
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Feb 9
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Fast Company has recently decided to embrace user-generated content and add it to its publishing platform.Now readers at the site will be able to participate by writing blogs, interact in forums, contributing articles and answer questions generated by the editors.Edward...
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Feb 8
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With the economic stimulus plan going to be signed by President Bush soon, it is worth taking into consideration what this means for online marketers. The first checks are scheduled to be released in May, and the rest throughout the...
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Feb 6
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The reason why Google (Nasdaq:GOOG) is responding so strongly to the possible merger of Microsoft (Nasdaq:MSFT) and Yahoo! (Nasdaq:YHOO) is it underscores the underlying weakness it faces in growing their ad revenue.It's nothing new concerning the question of where Google...
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Revver was once the headline, as they attempted to create a niche video site to compete with YouTube (Nasdaq:GOOG). Their key differentiator at the time was to pay video producers for their works, and hopefully significant web traffic would follow....
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Feb 4
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For some reason, people commenting on the potential acquisition of Microsoft (Nasdaq:MSFT) and Yahoo! (Nasdaq:YHOO), continue to mainly focus on the impact it would have on search share. While that's obviously important, it's far from the whole story, and probably...
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Feb 3
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Google (Nasdaq:GOOG) has expanded its services to the United Kingdom, in the form of "Google Finance," which went live a few days ago, said an announcement on the company blog recently.There will be a definite strong slant on British-related companies,...
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On the Google blog, David Drummond, Google SVP corporate development and chief legal officer, issued the official response to the offer of Microsoft (Nasdaq:MSFT) to acquire Yahoo! (Nasdaq:YHOO). Drummond used the opportunity to attempt to make Microsoft look "evil" in...
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Feb 2
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And the point is ...? That's the response I have to to Jack Shafer talking down the variety of mainstream news websites that increasingly put out headlines that attract viewers. It seems like Shafer is basically saying it works for...
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A new website has been launched by Ottoway papers to offer football fans the opportunity to interact with other fans and give their opinions on all aspects of the teams, coaches and upcoming game.The site called newyorkversusnewengland.com, includes fan forums,...
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The deal made by Google (Nasdaq:GOOG) guaranteeing a minimum payment to social networks, has come back to haunt them this quarter, as they cite slow ad results from them as the key reason for their declining growth in the latest...
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For 2007, much of the increase in category visits online mirrored the real world, as politics, women's community sites, celebrity news and online classifieds had the strongest increase in visitors for the year.Unsurprisingly, politics took the lead position, as the...
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According to a comScore's annual Super Bowl survey, those watching the game plan to have a significant presence online before, during and after the game.A full 82 percent said they plan on going online before the game, another 61 percent...
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The recent report by Accustream detailing user-generated video for 2007, shows that professional video has a strong demand online.One example is Crackle.com, which led the user-generated video space as far as average view per video, because they primarily focused on...
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Feb 1
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A number of Yahoo! (Nasdaq:YHOO) employees expressed concern about what would happen if Microsoft (Nasdaq:MSFT) ends up taking them over. Evidently they say they are afraid to lose their "fun-loving culture."The problem is their "fun-loving" culture is going down the...
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Shareholders pummeled Google (Nasdaq:GOOG) today as they decided 52 percent sales growth wasn't up to their expectations. It makes you wonder if they will increasingly become a victim of their own success? The kind of growth Google has enjoyed over...
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I'll bet those that recently sold their Yahoo! (Nasdaq:YHOO) stock are kicking themselves, as a $44.6 billion bid from Microsoft (Nasdaq:MSFT) caused the stock to surge 48 percent higher after the news of the bid came out.After a long time...
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