A report from AccuStream iMedia, cited by Marketing Charts, reveals that user-generated video ended with about 22.4 billion views in 2007, an increase of 70 percent over the 13.2 billion recorded in 2006.
What's really interesting and informative to me, is a lot of that growth was generated by the addition of semi-professional and professional content, which is starting to be offered alongside amateur user-generate video within the same environments.
In a confirmation of what I'm been advocating for a long time at thealphamarketer, is the finding that on MySpace TV for example, semi-professional content got a 47.5 percent of the share on the channel. The point in that is we pretty much know who will be creating the amateur and professional video for some time to come, the unknown exists within the semi-professional ranks, which has a tremendous amount of potential.
I'm not only talking in creating entertainment content like a movie or TV show producer would, but even in training and marketing videos. Semi-professional productions are probably the greatest opportunity for the average person or company, and is probably what is most feared by those creating "professional" content.
For this year, the online video market is projected to grow at a 52 percent clip, reaching about 34 billion views.
Another significant statistic included in the findings was that a full 20 percent of views came from videos published before 2006. We'll talk more about why that's significant on the next post.
» Past User-Generated Video Content Drives 20 Percent of Views in 2007 from TheAlphaMarketer
Last post we talked about the the growing number of user-generated video views online, reaching an astounding 22.4 billion in 2007.What is important, is the finding that about 20 percent of video views came from videos published before 2006.“With... [Read More]
Tracked on: January 22, 2008 4:07 PM | Permalink to Trackback