Last post we talked about the the growing number of user-generated video views online, reaching an astounding 22.4 billion in 2007.
What is important, is the finding that about 20 percent of video views came from videos published before 2006.
“With few exceptions, UGV sites large and small deftly rotated previously released videos into featured areas, introducing them to new audiences, re-introducing them to buffs, helping sustain forward view momentum while curating the latest library videos,” said Paul A. Palumbo, research director at AccuStream.
Why this is such valuable information for the online marketer, is we need to understand the nature of the web, as far as it relates to the surfing aspect of it.
We can't assume because we have new content online, that old content is obsolete. It of course depends on what the content is and whether it still has relevancy for today.
Just because people have found our recent online content, doesn't mean there aren't people out there just discovering some of our older stuff, which could lead to growing our sales and whatever goal we have for our web content.
The key to it is simple, as noted by Palumbo above: get into the practice of rotating your content.
One reason we grow as an online business is the original content we offered. Somehow it attracted and kept people visiting, interacting with or buying our products and services.
Think of it in terms of movies that seem to be endlessly put up on television. We've probably seen them a number of times already, and maybe know it almost by rote, still many people continue to watch them years after they were introduced.
Offering "classic" or past content is a great way to let the endless number of new people surfing the internet to find you like your original fans or consumers did. Don't underestimate the repositioning and rotating of past content. As shown by the video views above, it will have a significant role to play for years ahead.
Getting an extra 20 percent of views of any type of content is nothing to ignore. Look at ways to include past content as part of your marketing efforts. It's definitely worth experimenting with.
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