The push by Hollywood into out-of-home venues continues to grow, as Nickelodeon and Hertz Rent a Car are teaming up to offer content in its rented vehicles.
Children's programming from the network will be called "Nick on the Go," and will be aired on a portable media player pre-loaded with over 40 hours of programming from Nickelodeon and Nick Jr.
The portable device will plug into the cigarette lighter of the rented vehicle, and users can then select their choice via a touch-screen.
Every quarter the company says they'll change the programming, and will include messages promoting healthy eating and exercising.
The basic price is $16.95 a day, although it will vary at different locations. The service launches at 21 of their top tourist destinations and will add 25 new markets in 2009.
“This is another exciting first for Nickelodeon because our mission is to be wherever kids are, and it’s great to be part of family vacations in such an innovative way,” Leigh Anne Brodsky, president Nicklodeon & Viacom Consumer Products, said in a statement.
The entertainment industry has really seen this as a growth area, and out-of-home marketing is now only second in growth to the Internet.
Comment Preview