Wordpress, the blog publishing platform, has received $29.5 million in a second round of financing via Automattic, the commercial arm of the company.
Along with past investors True Ventures, Radar Partners and Polaris Venture Partners, The New York Times Co. (NYSE:NYT) has also come on board in this round. The Times is reportedly on the lower end of the investment from the four companies.
The New York Times reported that Toni Schneider, Automattic CEO, said "the additional funds would provide the profitable company with a buffer as it invests in other services, including an antispam filter and an online-identity product."
Citing their senior vice president for digital operations at the Times Company, Martin A. Nisenholtz, the Times added he's looking for the investment to improve the platform's technology, and use it to "aggregate blog posts."
The Times Company currently uses the platform for the over 50 blogs it has, and may increase its usage by taking blog posts from around the Internet and put them next to related stories on the Time's Web site.
This is similar to what Reuters (LSE:RTR.L) and others do at this time.
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