Microsoft (MSFT) has upped its presence in the personal finance and business space by partnering with Edgar Online (EDGR), a provider of financial information. Edgar Online replaces industry heavyweight Thomson Financial (TOC).
Edgar will now be the exclusive supplier of Securities and Exchange Commission (SEC) filing documents, as well as other financial related information for Microsoft's "MSN Money."
Jon Tinter, general manager, strategy and business development for Microsoft said they made the deal with Edgar Online because of their strong reputation in the industry.
“We’re continuing to look for ways to improve the user experience,” he said. “We already see a demand for [this data] on MSN Money. This is about bringing the highest quality.”
For Microsoft, MSN will exclusively provide all forms of advertising on Edgar's Web site. Their Web site reaches about 2 million unique visitor a month.
When you look at MSN Money, Edgar Online and the deal with CNBC (GE), you can see Microsoft attempting to put together content in the business and personal finance market to sell advertising against; one of the more lucrative and desirable demographics.
If the ads take off for Edgar, they definitely could turn into a growth stock, as they haven't done too much so far, even though they serve up SEC filings to Yahoo! (YHOO), Google (GOOG) and Forbes already.
They will have to be careful though, as we've seen what can happen to a company when they overly rely on one company, as IncrediMail did recently.
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