Don't know who Alice Fraasa is? Actually you probably do, although not by name. She's the face of Snorg Tees, a company which sells humorous and snarky types of tee shirts.
Fraasa attends Auburn University in her day life, and is only 19-years-old.
Two brothers actually founded the company, and amazingly she works for them to get a lifetime supply of free tee shirts, as long as she works for them. Her picture is all over the Web showcasing the tee shirts of the company.
Alice should be an interesting story to watch. At 19-years-old, she may not understand what it is she has, but she's already branded, and has a number of fan clubs strewn across the Internet. She could use this to just about go any direction she wanted.
Not only does Alice seemingly not understand what she has, but the owners of Snorg Tees really don't either. They could take her and promote almost anything they wanted through her as a brand.
It's obvious what her attraction is when you look at her. She has the girl next door look and a smile you know is real. Even now I'm surprised a marketing company hasn't picked her up.
Of course it's possible she has absolutely no desire to do anything more than what she is doing. The point I'm making is to show you that branding is definitely still real and important. I do that occasionally on thealphamarketer because some people out there erroneously repeat the wrong notion that it's dead. Alice is another example of it not being true.
» Don't Underestimate the Power of a Brand from TheAlphaMarketer
I hope those of you who read thealphamarketer all the time have become convinced that branding is here to stay. People are endlessly attempting to announce it as dead, and yet it continues to be a very real and important... [Read More]
Tracked on: January 15, 2008 4:29 PM | Permalink to Trackback