Three of the top four search companies put out their lists for the most searched terms in the United States in 2007. Google (GOOG), Yahoo (YHOO) and Ask (IACI) all offered up the top terms for the year. Microsoft (MSFT) hasn't released theirs at this time.
Google's VP of search products and user experience, Marissa Mayer, said the company left out adult related search terms and regular searches like weather, which is always among the top words searched for.
The three lists generated mostly social networking, entertainment and gadget searches. The "Ask" list basically kept the regular search words in, so they had things like area codes, weather and movies listed in their top ten.
Here's the top ten searches for each company.
Google:
1) iPhone; 2) Webkinz; 3) TMZ; 4) Transformers; 5) YouTube; 6) Club Penguin; 7) MySpace; 8) Heroes; 9) Facebook; 10) Anna Nicole Smith.
Yahoo:
1) YouTube; 2) Wikipedia; 3) Facebook; 4) iTunes; 5) iPod; 6) iPhone; 7) Nintendo Wii; 8) Xbox; 9) Sony PlayStation 3; and 10) Guitar Hero.
Ask:
1) MySpace; 2) Dictionary; 3) Google; 4) Themes; 5) Area Codes; 6) Cars; 7) Weather; 8) Games; 9) Song Lyrics; 10) Movies.
Of course this is all hindsight now, and there's no guarantee some of these will continue to be strong performers, although you can look at the names and for the most part pretty accurately project if they are more permanent or not.
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