According to Manic Street Preachers' bassist Nicky Wire, Radiohead has ruined the music industry by offering their "In Rainbows" album digitally for whatever fans wanted to pay for it.
Wire said concerning the Radiohead strategy, "Fair play to Radiohead for doing something different. It's certainly great for publicity but I think it kind of demeans music.
"Music used to be a market, now it's all gone digital. It's worrying and it seems to be the way of the world at the moment."
In another odd assertion, Wire also says TV talent shows are also undermining the music industry. "I can't bear The X Factor judges and the s**t they put out every year. It's just a load of talentless f**kwits that destroy the music industry," he said.
You always know when people are behind in the industry, when they say stuff like Wire did above like the move by Radiohead "demeans music." What is that supposed to mean? Music is less important now because they offered it for a period of time for what fans felt it was worth?
Sure it was a marketing strategy, and one that worked great for them. Even more people learned about them and their music from it. This is probably a case of professional jealousy, and wishing Manic Street Preacher's had thought of it. Of course if they signed with a label, which would keep them from doing it, that's their decision and problem, not Radiohead's.
On the other hand, bashing the success of Radiohead is a marketing strategy as well, after all, myself and others are writing about it, getting their name before more people.
Marketing is an interesting business, and the entertainment industry knows all sorts of interesting ways to get their names or project out in the public arena. Talking about this incident shows a couple of proven strategies used through the years which we can adopt to our own businesses.
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