Online retail sales in the U.S. increased by 19 percent in the month of October, to reach almost $10 billion. That figure doesn't include purchases by large corporations or online auctions.
Overall online sales in the U.S. reached $16.5 billion, including travel in the totals.
This should be a good sign for the online retail sector, as comScore Chairman Gian Fulgoni said, “October e-commerce activity often gives us a glimpse of what to expect during the holiday season.”
At the same time, online sales have decreased when comparing them to the first threee quarters of this year, where growth had been at rates of 21 percent over the same time a year before.
“That online sales growth rates diminished slightly in October is not entirely unexpected, as many consumers are feeling the pinch of ballooning mortgages and gas prices, coupled with a decline in housing values, added Fulgoni.”
This coincides with what we talked about last post, in that we must seriously look at discounting this year as a major part of our holiday strategy.
On way retailers can increase online sell-through conversion is with 3d images. When a customer can truly experience the product from all angles, they are more likely to purchase it without visiting a physical store. 3DVO creates these types of images as a relatively low cost to retailers (www.3DVO.com)
Posted by: Allison | November 15, 2007 9:59 PM | Permalink to Comment