Last post we talked about the Black Friday and Cyber Monday online retail sales. This time we'll talk on the overall online retail sales so far this year, which have been good news so far this holiday season.
After the first 18 days of the holiday season, online retail sales have already logged in at over $7 billion, a strong gain of 17 percent over the same period last year, according to comScore.
“The online holiday shopping season got off to a slow start in the first week of November, but it has since picked up sharply,” said comScore Chairman Gian Fulgoni. “Sales in the first 10 days of November were up modestly versus year ago, but surged to levels in excess of 20% by mid-November.”
Fulgoni added that “The growth rates during the second and third weeks of November are likely to be better indicators of how the remainder of the season will play out.”
Online retail marketers will have a solid holiday sales season, with comScore projecting overall online sales to reach close to $30 billion.
The only question will be how steep and widespread the discounts have been to get people to loosen up and spend. We know it's been significant, but if managed correctly, it could still be a good sales and earnings seasons for both online and offline sales.
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