For advertisers that want to develop and apply budgets under a single service agreement, a new tool for AdWords is here that can do the job.
As AdWords specialist Shimon Sandler says, "A MDS is essentially a MCC (My Client Center). Although, the big difference is that the advertiser has the ability to create, modify & apply budgets without the need for a separate Service Agreement for each account. One Service Agreement, and then your Google rep just needs to create the child account shells."
The new tool dubbed "Manage Defined Spend (MDS), will appear under My Client Center, and there will a button (Shown below) which will be labeled Modify budget, which clients can access to get the MDS.
A Google (GOOG) representative will still need to create the child account shells for you.
Even so, this looks like a great addition to a users' arsenal, and adds a much-needed flexibility to the process.
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