The online holiday shopping season brings out some important points on how today's Internet can be a huge plus for Web shoppers, and also a good case study in how to find a need and meet it.
I'm thinking in terms of the growing number of websites developed for the purpose of finding discounts across the web. If you find a supposed deal, you can make a quick check and find out if there is a much better deal for the same product online.
Three sites have been growing strongly in this category: Frucall.com, Freecycle.org, and Keycode.com.
I like the easy to understand premise of their purpose, which is to simply find the best deal online there is. There's one reason you basically go to these types of websites, and that's to find a deal without having to look all over the Internet by yourself.
Along with the cost, available coupons, discounts and prices of shipping and handling, on some sites you can also get consumer reports on how they liked or rated the product.
This type of online business is an aggregator of a different kind, but still, it's an aggregator.
To me this is a field an online marketer could find across an number of niche spaces. We tend to think of aggregators more when looking at the news, but this is a whole field that is underserved, and could offer a lot of potential in a variety of areas.
I'm not talking only the discount finding sites here, but just about any area of interest people would have an interest in. There's a lot of opportunity and potential here for someone that likes to research and bring things together.
This also makes a lot of sense for the strength that mobile phones offer. It would be a strong benefit when considering you could look up prices online while in a store and compare prices right at the time. That's a lot of empowering for a consumer. That will be a part of mobile strategies in the future.
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