The competition for market share in the online advertising space continues to heat up, as AOL (TWX) has announced it has plans to acquire Israeli ad company Quigo for $300 million, in an effort to battle other big competitors Google (GOOG), Yahoo (YHOO) and Microsoft (MSFT).
All these companies are laying the foundation to get an even bigger piece of the advertising dollars that are increasingly gravitating toward the Internet.
The two key products the company has are FeedPoint, a search engine tool used for marketing, and AdSonar, which is comparable to Google's Adsense, in that it provides ad placements in response to searches.
Quigo has had a number of venture capital firms invest in them, to the tune of about $45 million since 2000, including Disney's (DIS) Steamboat Ventures.
Time Inc. already has an exclusive agreement in place with Quigo from June 2007. It allows the company to offer its 15 web titles as a single network; a customized version of Quigo's pay-per-click ad service.
At the end of last month (October 2007), Quigo also signed a multi-year deal with TheStreet.com (TSCM) to build a customized version of AdSonar for the Web financial news site.
» AOL buying Quigo from WebMetricsGuru
Just got the news that AOL to Acquire Israeli Ad Company Quigo which should heat up the Google, Microsoft, AOL? advertising network aggregation going on over the last year. According to Yahoo Business (original source was paidcontent.org):&q... [Read More]
Tracked on: November 4, 2007 9:52 AM | Permalink to Trackback