AOL (TWX) has embraced a new video ad platform which will have an ad appear 10 seconds into a streaming video and appear at the bottom of the video player.
Video ticker ads will pause the video and expand the ad when it's clicked on by a user. The video being viewed pauses while the user watches the ad. If the user doesn't interact with the ad, it will disappear after a 15-second period, and leave a branded text link in its place. If a user ends up clicking on the text link it will cause the video ad to reopen.
Jason Tafler, Senior Vice President of Global Business Operations and Strategy for PointRoll says, “Other rudimentary overlay solutions exist, but ours is the only one that is fully interactive, offers such deep metrics and is backed by PointRoll's technology, TickerBoy. Already, TickerBoy is in exclusive company. Not only has AOL led the publisher/portal charge to adopt TickerBoy, this new video advertising solution will attract leading advertisers.”
A recent survey concluded that about 80 percent of people viewing online video ads say they offer as good - if not better - opportunity to learn about a company and its products than TV does.
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