Devoted to online marketing, viral marketing, and web marketing

The biggest thing the success of "High School Musical" should teach any marketer is not to always believe what you hear and see. If you listen and watch what's going on in the market, you'd think there was no such thing as a family, values or wholesomeness, as part of the culture of any country.

High School Musicals' outrageous success should blow that idea out of the water permanently in your thinking.

What are some of the numbers?

* Top selling CD of 2006
* Global Viewership of over 250 million
* Over 17 million tuned in to watch "High School Musical 2" premiere
* 50 million people have watched it in 12 countries, according to Disney
* First Movie sold over 8 million DVDs globally
* The second music CD has already sold 1.6 million copies in the U.S., says Nielsen SounScan

What's the point? This is one of the most underserved markets worldwide. People and businesses think because of what they view on TV and in movie theaters that there is no market for family entertainment or marketing.

High School Musical 2: You Are The Music In Me

If you look at the highest grossing movies though, you'll find the vast majority of them are made so a family can sit down together and watch them.

Don't underestimate the pent up demand there is for products or services that target this demographic. It is one of the largest in the world, contrary to what mainstream media may have you think.

The other thought is this: don't think you market to them like they're some type of family like the Simpsons. I'm talking healthy people here that like to interact with healthy products, services and even marketing.

Meet their needs and you'll have customers for not only their lives, but have the great chance to make them generational customers, as they pass on their love of what you offer them to their children and grandchildren. Similar to Disney (DIS) when they get it right.