The installment of Drew Carey as the new host of "The Price is Right" has brought with it some other changes that will include more of a digital footprint for the popular game show.
Included with the effort will be a new social-networking site, where there will be games that can be played, like those played by contestants as they vie for their daily prizes and money.
Along with the games will be profiles and of the Price is Right models, including interviews with them. Drew Carey will also have a video blog that can be accessed, and Bob Barker's classic moments will also be able to be watched. The always popular behind-the-scenes video will be one of the features on the new site too.
Fans will also be able to create their own personal profiles, interact with fellow fans or blog about the latest show.
“With new host Drew Carey, The Price Is Right enters a whole new era complete with an immersive online digital experience and community to complement the show and serve the fans,” FremantleMedia director of interactive Jason Turner said in a statement. “Through our partnership with DAVE Networks, we can now deliver a Web 2.0 community, functionality and user interactivity like never before.”
Since Carey's debut on October 15, there has been a 10 percent increase in viewership of the show over last years' numbers.
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