Melinda England, the teacher in Tennessee that disgraced herself by posting partially nude photos on MySpace and other Web sites, is finding out, as Vanessa Hudgens recently did, that everybody is a brand and that brand must be consistent with itself.
The new world we live in is that everybody has the potential to be a brand. Our lives must be lived to reflect that if we want to maintain the style of lives we live.
One thing that people at this time don't accept, is someone representing one thing while living another. That's the underlying problem Melinda England as a teacher and Vanessa Hudgens as an actress representing a wholesome brand are finding out the hard way.
Don't believe the hype and lie that what you do in your private life is separated from your professional. That would only work if you're in the porn industry. In almost everything else it matters in.
This is especially true in branding and marketing of our products or services. We have to be who we say we are or we'll suffer greatly as a business.
Everything we do, to what causes or charities we may give to, to what we do outside of business hours matters now. People want a brand, its marketing and its giving, to represent who they really are. People don't want brand schizophrenia. That'll do more to destroy a brand than anything else in our day.
Everyone has to understand what they represent, and then live what they represent on a consistent, integrated basis. From individuals to companies to politicians, it's the new world we live in, and people abandon those who aren't who they portray they are.
» Miller Beer Needs to Go Down for Sponsoring "S&M" Folsom Street Fair from TheAlphaMarketer
Just when you think people have stretched the limit of common sense, as we talked about last post, you hear another story showing the depths of the stupidity of those running companies and marketing departments.I'm referring to the extraordinary ou... [Read More]
Tracked on: October 8, 2007 5:11 PM | Permalink to Trackback