A group of media and tech companies agreed on a set of "collaborative principles" offered as guidelines for the growth of online video, which would also value copyrights.
Included in the agreement were Microsoft (MSFT), CBS (CBS-A), Walt Disney (DIS), NBC Universal (GE), Veoh Networks, Dailymotion, Viacom (VIA-B) and Fox Entertainment/MySpace (NWS-A).
Not included in the agreement was Google (GOOG), an obvious snub and statement by the companies concerning the overall lack of protections on YouTube. Even though Google offered filter technology recently to address the situation, it looks like media and tech companies aren't impressed with their effort, and are going to use their own way of regulating content on the Internet.
Veoh CEO Steve Mitgang said: "Veoh firmly believes that industry cooperation like this is the key to encouraging innovation that benefits viewers, copyright holders and service providers alike. We wholeheartedly support these principles and hope that other major media and technology companies will join in our effort to grow this emerging market and give viewers even more access to the high-quality video content they want."
The principles, which can be viewed here, basically are an agreement between companies to implement technology to prevent uploading of copyrighted video, remove it if found, and identify and remove links to sites that are "clearly dedicated to and predominantly used for the dissemination of infringing content."
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