Devoted to online marketing, viral marketing, and web marketing

While marketing, and online marketing specifically, faces its own share on campaign hurricanes, scientists are actually trying to harness the forces of nature and steer real hurricanes in new directions.

Actual simulated scientific breakthroughs have now been made that are able to change the direction and path of a hurricane and drive it somewhere else. You can check out the science of it here.

I mention it here because of the unbelievable marketing job it would take to even begin to think of allowing something like this to happen.

How do you market taking a hurricane from a path to one populated area and change its course to another less populated area? But professors are serious about doing it.

Moshe Alamaro, of the Massachusetts Institute of Technology (MIT), says, "With small changes to this side or that side of the hurricane we can nudge it and change its track. We're starting with computer simulations, then will hopefully experiment on a small weather system."

Alamaro added: "The social and legal issues are daunting. If a hurricane were coming towards Miami with the potential to cause damage and kill people, and we diverted it, another town or village hit by it would sue us. They'll say the hurricane is no longer an act of God, but that we caused it."

Here's what's even more amazing about it to me, the MIT team has hired a professor of risk managment to give them advise on how they can protect themselves from being sued by communities if they change direction of a hurricane and damage the community.

Even more unbelievably, these people are trying to get changes in international and US law so they can settle disputes, even if the hurricane is sent to another country nearby.

Lawyers have already said changing the direction of a hurricane from one city to another would result in billions of dollars in lawsuits. And it should.

It looks like they're not even trying to think of marketing playing God with hurricanes. They are going directly to governments to change laws so they can cause damage without paying the consequences.

This needs to be stopped in its tracks. The choice of where to send hurricanes shouldn't be made by people who have the power to send death and destruction in a direction they choose.

Could you imagine countries getting technology and sending hurricanes at one another in acts of war?

How do you market making a decision on whose property or lives are destroyed? How can you even justify it? Man has never been good at playing God, and he needs to stay out of this arena. Just because we can do something doesn't mean it should be done.